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.form to things lik«' m)\rrmiUMit ifi; iiihitioDs ami pri)diut acviirat) . riit) tail t taiupcr with thf jokes. Still, Si. Ill cloi'sn t lakf ilumccs. If a rlitiit kiioics tluTcs no time to fool iroiind, he d(K*sn"t fool around."
I'rt'hcru is adamant about work
iit^ witii a iniuiuiuiu of tin normal
I straints upon indfprndi'nt com
irial proiluccrs. Like man\ suc
nIu! artists, he has a hiyh opinion
1 iiis own talents and a low regard
r those ol lun-ol-tlie-mill ereators.
rfhiTLi's i>riv(ile uar
111 rare relaxation in his llolK Miod olliee — onee an upstairs Htlroom in a liome owiied b\ char> ter actress Sara Taft, w iio apiis (K'easion.iIl\ in Frelier^ eomleial.s — Kreheru had this to sa\ t broadcast advertisinn. ereali\il\. lid Madison Avenue: "It woulil be hard to find a pro ssion run nmre In amateurs. Just itch commercials on tv for an ^enin5^ some time. You'll see a rliuic of amateur production, diction and writinu. Instead ot be, dillerent. agencies u.se the same .itlK types of commercials for irs, for hair sprays, for menthol .I.irettes, for deteriii'uts, for all lids of products.
SureK those guys on Madison inue don't feel it rctillij commu.ites. it s doinii so In brainwash;. b\ sheer frontal a.ssault. Some ncies are literally spending milis of dollars to crash their way inthe cranium, or to strike a respone chord throiiiih nausea and
K-k.
\s .III .ittcrtlioiuiht. Freberg — ' lo had beuun striding between a I place above which rested a com' fe set of the Tom Swift" hooks
I a wall almost covered with ird pl.upies — voiced what ma\
II b(> The Basic FrelxTC Coiu' rci.il Credo:
I believe its easier to open .i T with a ke\ in the lock than to 1 Uer down the door. The easiest ^ \ til aain attcMition in commer
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Freberg soft-sell toucli cliarms audiences, and gets results
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