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I.Los Angeles metropolitan area Spanish-speaking population: 900,000 plus
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2. Average yearly income: $800,000,000
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3. For automotive products: $72,540,000 annually
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4. For food products: $434,700,000 annually
YOU CAN HAVE YOUR SHARE!
72 National Advertisers on Spanish-language KWKW reach approximately 277,880 Latin-American homes per week at a CPM of $0.72. KWKWs 5000 watts speak the language convincingly to a loyal audience. KWKW has 20 years' proof waiting for you!
KWKW
SOOO WATTS
Representatives:
N.Y.National Time Sales
S.F.-Theo. B.Hall
Chicago-National Time Sales
Los Angeles-HO 5-6171
'SPONSOR
28 OCTOBER 1963
VOL 17 No. 43
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GENERAL
''Hot truth" market widening in tv syndicated sales
Famou.s personalities, historic e\t'nts drawing new production money of independent producers, station groups, syndicators
Standard Time Order is proposed at IBFM convention
Stati()n-agenc>-rep s>stem developed In" accountants and bu\ers using single basic form could cut through much red tape
ADVERTISERS
Net tv in '64 for Nashville County Show?
Celebration of the WSN's 38th birthday spurs speculation that series of "real country" \'ideo entertainment could emerge
AGENCIES
A&S tests new method for the study of mass media
Lester Frankel, in Hamburg, stresses "latent behavior function" in gauging number and types of people attracted to a medium
K&E's survey reflects willingness to back code
Study made by the agency of the top .50 t\' markets shows the subscribers to the NAB code exceeding national average
TV MEDIA
High-ranking stars spark new era of improved tv
Impressive crop of excellent new productions enhanced by the willingness of top-flight players to sign for leading roles
RADIO MEDIA
Radio's renewed vigor no fluke, says CBS Radio
Network points to increased use of the medium by ad\ertisers as it unveils "SRO-1964" for showing throughout nation
I
60 SYNDICATION
STATION REPRESENTATIVES
Gals bat out high averages as baseball watchers
\\. M. Hoffman, of T\.\li. (juoting a Trentlex sur\e\. sa\ s •5.5'' r Baltimore women watched one or more of Orioles games
DEPARTMENTS
k
Cialendar
16
Sponsor-Scope
13
Commercial Critifjue
17
Sponsor-Week
3
.5.5.5 Fifth
10
Timebu\er's Corner
55
Pu])lis]ier's Report
9
Washington W(>ek
65
..■•'■•.. SPONSOR" Comliined with TV, U.S. Radio, U.S. FM . 1 > ^^ SPONSOR PuDiica a^'. Inc EXECUTIVE, EDITORIAL, CIRCULATION, ADVERTISING OFFICES: 555 ■•.tT--' Ave, New York 100)7. Z\2 MUrrcy Hill 7-SOSO.
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SUBSCRIPTIONS: U.S. $8 o year. Conodo $9 o year. Other countries $11 a yeor. S
copies 40c. Printed in USA Published weekly. Second class postage paid at N.Y.C.
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SPONSOR 28 ocTOBKR H»(i3 f IH;]i