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'SPONSOR-SCOPE
28 OCTOBER 1963
Four star is planning to get into tlie business of producing directly for syndication.
So far, properties handled by Four Star Distribution Corp. are former network series. Now, FSDC is talking of piloting a new film series for syndication as soon as current talks with a major regional advertiser (who wants tlie show for a 60-market spread) reach the contract stage.
Thei duced-for
mentaries (see story, page 21), feature films and group-station sliows filling the gap.
Published local-station rates can be great problem and irritation to broadcast advertisers.
One advertiser calls attention to radio station which recently increased its rates by several hundred per cent. Checking reasons why, it was found newly published figures were for use only in bartering time with jingle companies, etc. As a matter of fact, actual rates hadn't been changed at all.
Westerns are on an upbeat again— so reports TvQ this month. Here's the story:
No less than seven oaters — all but one of the eight seen in network prime time this season — are in the "top 20" list of those shows considered a favorite by TvQ respondents. Bonanza, for instance, is in top place, edging Beverly Hillbillies. Wagon Train and Rawhide are back on the list, and even the Gunsmoke reruns, Marsiml Dillon, have made the grade.
Tv doesn't destroy a taste for learning via reading, says a noted psychologist.
Dr. Bruno Beltelheim, Chicago University professor of Educational Psychology, makes the statement in an article in the November issue of "Hedbook," which reports on a group discussion he held with several parents worried about developing educational proclivities in their children.
"Highly literate people fear illogically that tv will narrow the non-reader's cultural tradition," he states. "Some of the worries we have about ourselves as parents have been projected on [this] new entertainment."
By next month, CBS TV will have received a major delivery of Marconi cameras.
They're the large-{)icture-size, 4'/)-incli image orthicons developed by Marconi's Wireless Telegraph Company of England, which proudly refers to the recently received CBS order as "the largest single order (for such cameras) ever to be placed in the world."
Deliveries of the Mark IV cameras — 44 in imniber — started in July. Of the total number, 29 are being delivered to CBS for use in New York, nine are for CBS Television City in Hollywood, and six are for the new CBS News facility in Washington.
The cameras produce a superior image for programs, commercials, tapes, etc. than that of older 3-inch cameras.
reach tlie contract stage. \
Jie has been, as any regional advertiser knows, a severe shortage of pro ■ r-syndication film shows in recent seasons, with off-network series, docu ■
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