Sponsor (Oct-Dec 1963)

Through promotion help from Marie Hulbert on her "Creative Cookery" over KOLN-TV, Lincoln, Neb., 247 trading stamp books were collected in order to acquire an electric organ for the Good Samaritan Center in Albion, Neb. At far left, Wes Maser, station sales manager. Miss Hulbert is shown, standing, second from the right. NEWS NOTES Schick buys into 'Today': Schick has purchased sponsorship in NBC TV's Today series to advertise its electric shaver. The Schick order was the first the company has made witli Toclmj and the first on a network participating program. The campaign, via Norman Craig & Kummel, began 7 November and will continue through mid-December. Reserve power investment: WNEM-TV, Saginaw, Mich., has purchased a second transmitter to provide reserve power for the channel 5 outlet. ABC News opens news bureaus: ABC News is establishing bureaus in Miami and Atlanta, effective 15 November. Paul Good, ABC News correspondent in the Caribbean since April 1962, will be corres])onclent in charge of the Atlanta bureau, responsible for the southeastern states for both radio and t\'. Alan Boal, former nev,s director of ABC's owned radio station KQV, Pittsburgli, will be correspondent in charge of the Miami bureau, re.sponsible for radio and t\ coverage of the (>'ari])])can area and Latin America, as well as Florida. .■)() NBC TV to profile DeMiUe: The World's Greatest Slwwman, a 90minute color special on the life of Cecil B. DeMille, will be telecast on NBC TV Sundav, 1 December (8:30-10 p.m.). Eastman Kodak, through J. Walter Thompson, is the sponsor. First series chosen: CBS TV has selected its first new series of the 1964-65 tv season. A half-hour comedy called The Jones Boys, created by Arne Sultan and Mar\'in Worth, it deals with a crew of maintenance men. The series is beginning production immediateh . James T. Aubrey, Jr., president of the network, said the new show "has the potential for a full-length theatrical film, which would use the characters and basic story concept of the tv program." Discussions ha\e already begun on the series. Baltimore stations improve reception: The tv tower which supports the anteimas of the three Baltimore tv stations will be extended in height an additional 270 ft, according to a joint announcement from \\'MAR-TV, WBAL-T\' and \\JZTV. Present tower height is 630 ft. above ground. The extension will place the new platform supporting the transmitting masts at a height of 900 ft. The transnutting antennas will then be 1,000 ft. above ground. Construction will be completed by next July. Distributors named: Ampex has named two distributors to handle its line of closed circuit Videotape tv recorders. They are Lake Service Corp., \\'aterto\vn, Mass., and ITV, New York. NAB shows newspaper support: NAB is distributing a montage of editorials from newspapers around the coimtry which blast the FCC's proposal that government limitations be placed on radio and tv commercials. The montage is being sent to political figures, schools, education officials, industrialists, and other interested parties. Now on fUe: KPIX, San Francisco, recently filed its 20,000th ne^vs film in its library. Primarily composed of locally shot film, with some UPI and Movietone footage, the 20,000 figure was toted up in less than seven years' time — beginning in January, 1957. Country promotion: To promote the new Farmer's Daughter series, .\BC TV and Screen Gems are con-|y;, ducting a 30-cit\ Miss Fanner's Daughter, USA, '64 contest. First prize is an acting role in one of the series' episodes. The seven runners gj, up will appear as extras in the show. NEWSMAKERS Ifii DC liioi itl' h RiciL\RD J. Mftchell to accouni executive with \\7\\'-T\', Cleveland. He was regional air sales manager for the Railway Express .\genev. I.\CK L. Spri.ng to the same post. He "comes to WJW from WI MATV, Lima, where he was general manager. Robert D.\glio of El Sal\ ador tr president of The Central .American T\' Network. Rodolio PvredeS »i(|f CuiAHi of Panama to vice president; Simon B. Sieg.\l of American Broadcasting Paramount Theatres tc treasurer: and Robert S. T.vncer oI .\B-PT to secretarN . Directors elect ed were J.w \\'u„son' of Guatemala. D.\(:i.io, Paredes, Carlos Reyes ol ('osta Rica, Raeael Cano of Nica^ ragua and Miguel Brooks of Hoa duras. SPONSOR 18 NOVKMBFR 1963inii!