Sponsor (Oct-Dec 1963)

TIMEBUYER'S CORNER Media people, what they an iliiini;, l)ii\ inu and sayiag ■ Birth of a golf group: Bob Lewis of the Kduanl Pcfry Co. hriiigs (ho C^onicr word of formation of the Kastrrn Advertising Ciolf Association. As of now, phins are to limit the memhership to 150 golfers in the New York Metropolitan area, with the membership as evenly balaneed as possilile among three branches of the industry — media, agencies, and advertisers. Anyone representing these categories is eligible to join. The group expects to hold four outings each yciU", from June through September, at various country clubs. Membership dues are $25 a year. \ six-man committee, which will be responsible for the administration of the group's activities, will be formed soon, and will include two members from each category'. Interested in joining? Contact Bob Lewis at Petry in N. Y. ■ Timebuyer going far as a copyAvriter: Fran Lindh has already gone a long way in this world as the result of a bit of choice copy she wrote. .\ timebuver at Garfield. Hoffman & Conner (San F'rancisco), Fran entered a contest nm by KC;() Radio, AHC's o & o outlet for the San Francisco-Oakland Bay area, conducted not specifically for agency people, but for the general public. Prize was a one-week all-expense trip to llong Kong, .\long with thousands of other KCiO listeners, Fran sent in an answer to the question "What do you like most about San Franci.sco?" Her reply "The climate — climate of people where eversone wears his onntj crown," was voted the winning entry l)y impartial judges, none of whom was connected with the station in any way. The judges didn't even know Fran was a timebuyer, until told by station execs. KGO and rep firms in the area staged a big going-away party for Fran at Coyne's — she was taken to the affair in a repdrawn rickshaw! B.O.A.C. then whisked her away for a fabulous week at the Hong Kong Hilton. Her son Stewart, stationed with the Marines on Okinawa, flew to Hong Kong on leave to spend some time w ith his mother. SALLY REYNOLDS: radio's elastic hours With disarming charm. Lenncn & Newell's (New York) P. Lorillard spot radio and Iv timebuyer Sally Reynolds has a way of immediately dissohing awa> the veneer and netting to the crux of a matter. In regard to radio traffic time, Sally says, "Many clients over the past few years have preferred radio traffic lime periods — primarily to reach the adult audience. Before the demand was so ureat, morning traffic time was considered to be from 6:30 or 7 a.m. to S or 9 a.m., and evening traffic from 4 to 6 p.m. Morning traffic has since channed to as early as 5:30 .\.M. to as late .IS 10 a.m.. and evening traffic varies from about 3-7 p.m. Of course all ad\erlisers must rotate within these time segments, and 9 to 10 a.m. in any stretch of the imagination is not traffic time." Sally realizes that working hours var>in different markets, but she says "it seems that traffic time periods have taken in more hours than can be realistic of true traffic, and at premium rates. Pro-rating, in the near future all 24 liours will be trailie time." With I.\-N 15 years. Sally besian her career with rep firms, later went with Kenyon & Fckhardt. Duane-Jones, and Scheidler Beck & Wenicr. .\ grandmother who boasts two granddaughters as well as a dauyhler, she and her husband, Frank, make their home in Queens. 51