Sponsor (Oct-Dec 1963)

TIMEBUYER'S CORNER 9 December '63 ■ Yell for a Katz calendar: If you haven't been handed a 1964 Katz calculating calendar, take the ole Comer's advice and buttonhole a Katz salesman pronto. Or contact Ken Klein at the Katz Agency in New York. Most timebuyers agree that this tool for rapid calculation of renewal and expiration dates makes life a lot easier. The attractive 9"xl2" card has a special feature — a laminated plastic finish which permits pen and pencil writing and erasing. This is the 20th year Katz has had the calendar made up, and although the print order has been increased each year to try to meet the growing demand, somehow there are never enough to go around. Since it's first come, first served, don't hesitate — holler! ■ Made a v.p at D-F-S: Shelton Pogue, associate media director at Dancer-Fitzgerald-Sample (New York) has been appointed a vice president of the agency. ■ Desenex turns to Olympics: WTS Pharmaceuticals, (Rochester, N. Y.), makers of Desenex athlete's foot preparations, plans to include scenes of Olympic events in a one-minute tv commercial proposed for use next summer and BUYER CONGRATULATES V.P. RECEPTION IN BOSTON: Dontild J. Trageser (/), recently named a vice president of CBS Radio and general manager of ff EEI (Boston), is congratulated fry timebuyer Eileen Connidi of Kenyon & Eckluirdt, along with Chirurg s. Cairns a.''. Pete GeLsler, and \( EEI (i.e. Dick Luetters (r). Foursome is pictured at a reception heUl for Tragrser at the Statler Hilton Hotel in Boston, which drew more than 250 New England adierlising people fall, along with spot featuring New York Giants football team, first used last fall. New commercial will be based on theme: "Wherever there are men of action . . . there is Desenex ... officially selected for use by the U.S. Olympic Teams." Desenex used full-scale television advertising for the first time last summer (top 61 markets), following on the heels of a successful tv trial in four test markets the previous summer. The firm used only ethical adxertising until its venture into tv tests, when it also began using consumer print. Proposed Olympic theme tv campaign will be "extensive"; will be supported by schedules in sports magazines, printed sports programs (including programs of all 22 trial events to be held in conjunction with the New York World's Fair next year), in addition to ethical advertising. Charles W. Hoyt Co. (New York) is the advertising agency for all Desenex products: powder, aerosol, ointment, and medicated soap. ■ Coke orders another round: For the second consecutive year, Coca-Cola has purchased a spot sked on the Ivy Network of College Radio Stations. Spots for the 1963-64 school year are being aired at the rate of four per night, five times a week, for a total of 600 spots for the entire flight — the same sked purchased last year. Buy was for all eight Ivy stations, located at Yale, Harvard, Princeton, Dartmouth, Cornell, Univ. of Penn., Brown, and Columbia. Stations are represented by the Ivy Network business office in New Haven. TV BUYING ACTIVITY ^ Standard Brands buying fringe minutes, prime chainbreaks, and IDs, for a drive to promote Blue Bonnet and Fleischmann's margarines. Campaign expected to start mid-December for a 22-week duration. Buyer at Ted Bates & Co. ( New York ) is June Buckland. ^ Simoniz will promote various products via a campaign starting the end of December and continuing until the middle of May, 1964. Buyer Al Pearson at DancerFitzgerald-Sample (New York) interested in fringe minutes. ► American Chicle campaign utilizing fringe minutes and in\()l\ing various products will begin the first of January and run for 35 weeks. i'err\' Seastrom is bu\ing for the account at Ted Bates & Co. (New York). 52