Sponsor (Oct-Dec 1963)

SYNDICATION 30-hr, Christmas radio show due from Triangle Among the main traditions associated with Christmas are special Iiohda\' programing efforts b\' radio and television. Not only the networks, but many local stations have, in recent years, put together Yule programs in varying degrees of ambition; some Christmas shows are in syndication. Triangle Stations plans new dimensions to holiday programing this year. A marathon radio program called The 30 Hours of Christmas will begin on all its am outlets at 6 p.m. on 24 December and run through midnight 25 December. It is divided into six thematic segments: (6-11 p.m.) "It's beginning to Look a Lot Like Christmas" will include readings and drama to trace the setting of the holiday mood; (11-2 a.m.) "O Holy Night" will feature religious music of the season; (2 a.m. -6 a.m.) "Here We Come A-Wassailing," carols and party atmosphere; (6 a.m.-12 noon) "On Christmas Day in the Morning", stories and songs for children; (12 nocon-6 p.m.) "We Gather Together," music and prose stressing the family significance of the day (6 p. m. -midnight ) "There's No Place Like Home for the Holidays, " a summing-up of Christmas Week, including pop songs associated with the sea.son. Each 5()-minute hour will allow 10 minutes for local and national news. Between 11 p.m. and 2 a.m. there will be no commercial breaks. Other hours will have four commercial breaks, during which there will be chime and harp music so that filling each spot is not mandator) . Special was produced on tape bv Jerry Donohuc of WFIL, Philadelphia. It will be syndicated in 1964. NEWS NOTES Sponsors in direct buy: Four Star has registered sales of its properties to two advertisers. Monarch W ines bought The Detectives for WAIITV, Atlanta, and Kroger Co. purchased RifU'tnan for telecasting on W'DHJ-TV, Roanoke. Other recent Four Star sales: Zone Crcif Theatre to KBTV, Denver. KHFX-TV, errand Junction. Colo.. K\'II-TV, 56 Amarillo, and KTVC, Ensign, Kans.; Rifkman to KVII-TV and KCMT, Alexandria, Minn.; Detectives to KTAR-TV, Phoenix; Dick Powell Theatre to KARD-TV, Wichita; and Stagecoach West to K\TI-TV. Canada tv-movie fan: Seven Arts Productions, Ltd., has announced Canadian sales: Vols. 1-5 of SA features were sold to CFCN-TV, Calgary; Vols. 1-3 to CHSA-TV, Lloydminster, and CHOV-TV, Pembroke; Vols. 2-3 to CFPL-TV, London, Ont.; and Vol. 3 to CFCF-TV, Montreal. CJPM-TV, Chicoutimi, Que., bought 71 SA features dubbed in French, and CFCM-TV, Quebec Citv, 12 French dubs. CFCF-T\' and CFCN-TV bought 48 Bowenj Boys features, while CHOV-TV bought 135 other features in addition to its purchase of Vols. 1-3. Out of the Inkwell cartoons were purchased bv CFCN-TV, and CKNXTV, Wingham, Ont. CJAY-TV, Winnipeg, bought 526 ^^'arner and Popeije cartoons. CFCN-TV also purchased 86 British features and SA's series of 13 one-hour Boston Symphony Orchestra Specials. Hollywood producer expands: Heller-Ferguson, Inc., Hollywood producer of radio production aids, promotion spots, musical signatures, as well as commercials and films, will open new oflRces and production studios at 1600 N. Highland in Hollywood. Sales to the north: United Artists Tv has sold its Showcase of the Sixties feature package to nine Canadian stations: CKNX-TV, Wingham; CFCL-TV, Timmins; CJICT\', Sault Ste. Marie; CKCO-TV, Kitchener; CKSO TV. Sudburv; CHCH-TV, Hamilton; CFTO-TV, Toronto; CJOH-TV, Ottawa, and CBLT-TV, Toronto, all Ontario. Trans-Lux dividend: Trans-Lux Corp. has annoimced a 15c per share quarterh di\ idend, to be paid 27 December to stockholders of record 13 December. New firm: \\'alter Reade-Sterling, and Frank Music Corp., have agreed to form a jointly owned music publishing subsidiarx', \\'alter Reade-Sterling Music Corp. Purpose ol the new firm is world-w ide exploitation of music riglits c tained primarily from motion p ture sources controlled b>' Reac Sterling. Under the joint arranj ment, Frank will handle mana^ ment responsibility, and R-S w supply the copyrights to its fi scores and sound tracks. R-S a Frank will appoint three directc each to the new firm's board, w R-S owning .50.5% of outstandi common stock. Battle Line continues to ga ground: Official Films' first-run B tie Line series is now sold in all states, with latest buys by KT\ Anchorage, and KONA-T\', Ho lulu. The series is also sold in evi South American countr} and Pue Rico. Tokyo Broadcasting beg telecasting it on its 40 outlets t month; Republic Electronics' tv s tion in the Philippines, and t Hong Kong tv station, have a bought Battle Line, and it is sold o\er 25 Australian markets. M-Squad adds four: MCA TV'ss; dicated M-Squad has been sold KPIX, San Francisco; KFMB-'] San Diego; KELO-TV, Sioux Fa and \\'KBW-TV, Bufi^alo. Ot MCA sales include Bachelor Fail to KID-TV, Idaho Falls, i W'lLX-TV, Lansing-Jackson; L^y That Boh, to WHIO-T\' Da; and Famous Playhouse, to WBT\'. Baltimore. Local strip available: Dorruss I Productions, Wilmington, N. has released for tv distribu Stand By With Russ. a com series of 45 taped two-minutr | grams. The series is designed t stripping, both as a twomiiuite ■ tr\" and as a feature in local slio The buying stations are also gr.i the option of using the shows mats with their own personali after a familiari/ation audit of taped humor. Stand By With I was orginated on WECT. Educational Wolper unit: W < Productions has formed aii ei tion division to sell the firm's s to libraries of school systems, t associations, colleges, ci\ic gn religious institutions, labor un government agencies, and in trial companies. Jack Mulcali wolper jirodncer, heads the di 1 i SPONSOR !) 1)1 < 1 Mill R I