Sponsor (Oct-Dec 1963)

Page scan 000669 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1963
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1963)
Leaf #:
000669
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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STATION REPRESENTATIVES TvAR study i proof tliat bis is still local Hollrr-ciMistcr p<iltcni.\ iti nuirkrtinii exist hcliind "luilimuir (id drives of many advertisers, latest survey in rep firtn's tv market list elearhj reveals. Researchers cheeked usai:.e of •I.jO brands in 12 key cale'j,ories T\Ki; t\vi» lar^r I S. markets of similar si/c, similar total spot t\ billings, similar hii\iiin incomes, similar tv \ iowiiiij. You'd expect the averaiie tv houseliokl in each market to l)ii\ \ irtualK the same ])rands ot I'omparahle houseliokl products, lixKlstuffs. and druj? items, allowing for regional variations. Hut Nou'd lie wronn. Desiiifi tlu' impact oi national network f\. ualiou.d print media. / fl Brand usage in 4,900 U. S. homes in 8 markets was checked ilse researcher Claire Mandeil (r.) demonstrates interview technique in TvAR study by querying model housewife Andrea McMahon U -■>/