Sponsor (Oct-Dec 1963)

STATION REPRESENTATIVES Tex' draw still tops Tex Hitter, new (^ountiN Music Assn. idcs.. lieadeti all-star cast at W'BMD's recent Country Music Jamboree in Baltimore, which broke all records there. Sponsoring event were Ballantine Beer, American Ideal DruRgists, Frostie Root Beer, Fox Chevrolet, Dairy Land Restaurant, and Schmidt's Blue Ribbon Bread. With Tex are (1-r) WBMD gen. mgr. Carl Brenner; Helpful Harriet; Chuck Bernard, Country Music Net pres. Central billing setup mapped by Canadians While L .S. broadcasters eoiitimie to bear the burden of complex procedural problems, their less-experienced neighbors to the north continue to emulate established systems. Latest example is the move by the Station Representatives Assn. of Canada to study organization of a central billing agency to process all broadcasting national sales, both radio and tele vision. As the s\stem works here, via such central clearing houses as C-E-I-R and Central Media Bureau, agencies and advertisers receive one bill, complete, covering all stations in a spot campaign. Arrangements are handled liy computers. While stud) ing central computerized billing, the Canadian reps did definiteU decide to join with the Canadian .'Vssn. of Broadcasters in setting up a n(>\v mechanized central mailing system using an IBM process contrt)!. Present systems were termed inefficient and ineffec live due to the fremeudous number of changes among agency personnel, in jiarlicular, and also amonu the ad\'ertiser members. The compilation of radio data, a problem in this country, is also a subject of concern in Canada. To this end, SRAC named William Byles, of Stovin-Byles Ltd. to head a committee to arrange a new system for compilation of industry figures for radio similar to the present quarterl) reports on tv expenditures. Presently, radio reports are compiled only twice yearh'. Boiling officials quit to form new rep firm Richard Swift, president of the tv di\ ision, and Richard Koenig, vice president in charge of radio, have both left The Boiling Company to set up their own specialized station representati\e firm. New shop, w hose name is undergoing legal clearance, has interim headcjuarters at Suite 1211, 247 I'.uk .\\enue, New York. With Boiling for 11 years. Swift has headed the tv department for the entire period. Previously he was with ("BS for 1.5 years, acting at various stages of his tenure as geniTal manager of WCBS, New York. concurnMitly general manager ot WCBS and WCBS-TV, and WCBS-TV, New York. Koenig has been with Boiling : six years in split periods, origins as an account executive, and turning 18 months ago to head radio division. During the inteij he was senior account executive : Mutual Broadcasting for years, and previously an accoij executive for Peters, GriJBBn, Wc ward. NEWS NOTES North Dakota stations to Bl, : KNOX TV, Grand Forks . j KEND-TV, Fargo both in Xoi Dakota, have appointed Blair T( vision, BTA Division, exclusi\e tional sales representative. Botli • tions are owned by Polaris Bro casting, and under the same in agement. KXOX-T\' is an A 1 affiliate. Polaris executive \ .p. Dk Shively reports the two stations \ J soon be combined into a single >eration, under the call letters KT L The new station will boast the 1 1est man-made structure in e world, its tower being 2,063 fee n height. New rep for WTRF: Statn WTRF-T\\ Wheeling, W. Va.. ^l] be represented by the Edw d Petrv Co. effective immediate]\ NEWSMAKERS Robert L. Stein to account ( utive with Prestige Represents n Organization. He was assistant b iness manager at W'CBS-TV, ^»v York. Thomas J. Brown to sales ( n tive for National Time Sales was formerly with two radio tions, and two rep organization Roi.LiN P. Collins, Jr. to < New York office of Peters, (in Woodward. He is a tv account i utive. He is replaced in Chicau' '^ J.\MES D. Devlin, who has beei m account executive with WJZ ^'■ ikiltimore. Thom.as S. BrcH \n.\n to assi^ ' eastern sales manager in chais\stems and procedures for Tele\ision. He succeeds J. D(>^ Howe, who has been made assisales manager. 60 SPONSOR '9 DECEMBER