Sponsor (Oct-Dec 1963)

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BBDO Scarcely an issue I don't clip two or iree items of interest not only to myjif but others in the office." Dale G. Casto, VP BBDO, Buffalo GENERAL MILLS think SPONSOR is the best magone in its field." Mance Rose, Merch. Mgr. General Mills, Minneapolis MORGAN often clip articles and send them ong to clients — since you uncover ings we'd never know." John Morgan, Pres. John D. Morgan, Inc., Chicago MELDRUM & FEWSMITH like it . . . always has useful inforition." Ralph Wright, AE >ldrum & Fewsmith, Inc., Cleveland BIDDLE )ne of the only magazines I read jm cover to cover. " John G. Reinhard, Res. Super. Biddle Company, Bloomington, III. PLOETZ 00 do a splendid job of covering i)af$ new and of interest in the field brief, time-saving form." Lester H. Ploetz, Pres. Ploetz, Inc., Chicago lONSOR! WADE I find SPONSOR interesting and useful .. . yes indeed!" Marvin W. Harms, Sr. VP Wade Advertising, Chicago HENDERSONAYER & GILLETT "A most helpful fool!' Mrs. Joyce Clark, Med. Dir. Henderson-Ayer & Gillett Charlotte, N. C. RIVAL "Your SPONSOR-SCOPE commentaries are most helpful." Harry L. Gadau, VP of Advtg. Rival Packing Company, Chicago KIRSCH I particularly enjoy your articles on products which have spectacular success in radio or tv." M. Wolff, Advertising Manager Kirsch Beverages, Brooklyn MILES If gets thoroughly read and routed every week! Frequently 'clipped'." Harold J. Beeby, Advtg. Mgr. Miles Laboratories, Inc. Elkhart, Indiana STOCKTON-WESTBURKHART "It is excellent." Richard Kuck, Acct. Dir. StocktonWest-Burk hart, Cincinnati Y&R "SPONSOR serves to keep me informed on developments." R. E. Whitting, VP Acct. Super, Young & Rubicam, Chicago FOLGER . . most interesting af>d informative publication." B, F. Howe, Advtg. Mgr. J. A. Folger & Co., San Francisco COMPTON 'The current picture of national advertisers, their commercials and sales success is most helpful." Lyie E. Westcoff, AE Compton Advertising, Los Angeles K&E . . the most current and complete coverage of the field." John L. Baldwin, VP & GM Kenyon & Eckhardt, Boston NL&B "Look forward to each issue — informative, well written." Edmond C. Dollord, VP Needham, Louis & Brorby, Chicago HOEFER, DiETERICH & Brown "Without question, I find SPONSOR to be the most timely, interesting and helpful of all the broadcast medio business magazines. Keep up the good work!" Wallace C. Riddell, Jr. VP Hoefer, Dieterich & Brown San Francisco These quotes typify recent agency advertiser response to sponsor's vitality, force oncj energy. Look at the company names. Look at the names of the top level agency advertiser executives. Look at what they said. They're obviously excited by SPONSOR. They "read" it. They "enjoy" it. They "get ideas" from it. They "clip" it. They "route" it. They "use" it. The excitement readers are finding in SPONSOR means excitement, visibility, and penetrating power for your selling story. A new or intensified schedule in SPONSOR will have our readers talking about you, too. And more important, buying you. SPONSOR 555 Fifth Ave New York 17 N Y