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Two Loves Hath He
The inimitable
. . . One is the March of Dimes
ineffable . . . irresistible . . . Jack said,
-Well-l-l-lir when 56 stars got into the act!
rft£V/S/ON
"ONE FOR THE MONEY" a half-hour spectacular — 16mm, t>4ack and white. Emceed by Dick Van Dyke and starring (alphabetically) Gene Barry, Jack Benny, Gary Crosby, Jimmy Durante. Lome Greene, Joe and Eddie, Bob Hope, Red Nichols, The Sportsmen, Jerry Van Dyke, Nancy Wilson, Jane Wyatt and Don Wilson, Announcer.
"AT THE EDGE" 15 min. 16mm, black and white — Documentary — narrated by Henry Fonda.
FILM SPOTS 1 mm., 30 sec, 20 sec and 10 sec. 16mm, black and white — Featuring March of Dimes supported birth defects and arthritis special treatment centers and patients. Also live copy and March of Dimes buttons with individual station channel numbers
RADIO TRANSCRIPTIONS
FIVE MINUTE MUSICAL PROGRAMS
recorded by Andy Williams, Ella Fitzgerald and The Clancy Brothers and Tommy Makem.
CELEBRITY SPOTS 1 min , 30 sec. and 15 sec. announcements by Shirley Booth, Richard Chamberlain, Van Cliburn, Paul Ford, Lome Greene, Dina Merrill, Anna Moffo, Barbara Stanwyck and Jane Wyatt.
"ON THE RECORD" Ten 30 sec. recordings for deejay use including Tony Bennett, Anita Bryant, Dion Di Muci, Ella Fitzgerald, Skitch Henderson, Brenda Lee, Chad Mitchell, Johnny Tillotson, Leslie Uggams and Bobby Vinton.
THE SPANISH TRANSCRIPTION pre
sents 5 minute musical programs by Tito Puente, Tito Rodriguez and Joe Valle. 15
sec, 30 sec. and 1 minute Spanish language announcements by Buck Canel.
COUNTRY AND WESTERN TRANSCRIPTION — Five minute musical programs and :30 spot announcements by Sonny James and Faron Young. A 1 :30 "March of Dimes Prayer" in C & W style by Leonard Loyd.
SPECIAL PM TRANSCRIPTIONS
"GALA PERFORMANCE" 15 minute program narrated by Milton Cross with performances by Franco Corelli, Byron Janis and Leontyne Price and messages by Rose Bampton, Rosa Ponselle, and Giovanni Martinelli. The flip side contains a 5 min. musical program by duo-pianists Ferrante and Teicher and spots of 1 min., 30 sec. and 15 sec by Van Cliburn and Anna Moffo.
NOTE TO BROADCASTERS: WE'VE SENT YOU THESE MATERIALS FOR USE DURING JANUARY. MANY. MANY THANKSI
The National Foundation -March of Dimes
GEORGE P. VOSS, Vice President for Public Relations • 800 Second Ave., New York, N. Y. 10017, OXford 7-7700
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