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STATION PUBLIC AFFAIRS
More
thsn meets
the eye
It's physically impossible for any one person, or even a reasonably large group of persons, to learn by first-hand observation the efforts exerted by the nation's broadcasters "in the public interest." Therefore, such activity has more often than not been obscured. The TIO Interaction study of several years ago shed a great deal of awareness on this programing. However, no complete census has been attempted since, leaving unknown the more current developments. Starting in September, SPONSOR undertook to contact each and every broadcaster to uncover their best in public affairs contributions over a one-year period, ending this past September. More than six of ten stations replied. In what is the most complete compendium of such information yet published, there follows individual listings for each station. While each station was limited to five programs, it became very clear in preparing the material that many of the efforts W'Cre not just one-shots; thev were part of regular, continuing public affairs effort on the local level. Clearly, there is far more public senice programing being done than anv individual might be aware of. ' ■
ALABAMA
BIRMINGHAM
WBRC-TV
Channel 6
Licensee: Taft Broadcasting Co.
Group: Taft
Network: ABC TV
Representative: Katz
Gknerai. Manager: Robert T. Schlinhert
Awards: Freedoms Foundation Medal of Honor (1)
Kditokializinc: Three times dailv
10TH ANNUAL FOURTH OF JULY FLAG RAISING CEREMONY*
TRANSITION OR CRISIS
BREAKTHROUGH FOR ALABAMA
PHYSICAL FITNESS
MUSIC AT CHRISTMAS
Militar>' ceremony featuring 400 members of tlie armed forces, tlie Continental Air Command Band, preceding the raising of the flag. Not available for sponsorship. 30 minutes (7-4-63).
Appeal for law and order during the integration of Birmingham schools, featiiring leading business men, labor leaders, government leaders, and men on the street. Not sponsored. 30 minutes (8-13-63)
A comprehensive study of Alabama's educational needs in the space age, featuring the opinions of ranking educators, business leaders and local officials. Not sponsored. 60 minutes (4-10-63)
Five early morning broadcasts from Howard College campus, featuring students. Governor, coaches and others during exercises, and discussing tlie need for physical fitness. Sponsors: Participating. 60 minutes (Spring 1963).
» Made tiou.s.
available to other sta
Christmas music by the Howard College Choirs from the campus chapel. Not available for sponsorship. 60 minutes (12-24-62).
i
VLABAMA Not Reporting: WAFI-TV, Birminpham: WMSL-TV. Decatur: WTVY, Dothan; WOWLTV. Florence: WAFGTV. HunSville; WCOV.TV. Montgomery: WSLA-TV, Sehna.
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SPONSOR rv public affairs