Sponsor (Oct-Dec 1963)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WAUSAU WSAU-TV ('llANNCL 7 I,i(K\M->: Kisconsin Valley Television (lor/toniiion Network: CBS TV Hkpiiesentative: Meeker Gknkhal Manager: Richard D. Dudley Kihtorializing: Three times weekly WYOMING CASPER KTWO-TV Channel 2 Licensee: Rocky Mt. Tele-Stations Network: NBC TV, CBS TV, ABC TV Representativx: Meeker General Manager: L. S. Berger Editorializing: Occasion lly STALEMATE (PART I) STALEMATE (PART II) WATER POLLUTION^ Discussion by Democratic and Republican members of the state legislature on the state's fiscal and tax problems. Not available for sponsorship. 30 minuted (7-7-63). Presentation by Governor of conditions at state penal, mental and welfare institutions. Not sponsored. 30 minutes ( 7-7-63 ) . Description of various ways in which state water is being polluted and what is being done or may be done to prevent it. Not sponsored. 30 minutes (7-14-63). FARMER OF THE WEEK " Made available to other stations. A "Farmer of the Week" award is presented during a live interview, based on achievement, progressiveness and di\ersification. Not sponsored. 10 minutes (Weekly). UNITED FUND TELETHON ELECTION RETURNS Five minute acts by local talent, with three minutes of commercial between each. Proceeds went to United Fund chapter. Sponsors: Participating. 240 minutes (1-18-62). Panel of three leading Democrats, three leading RepubUcans, discussed returns as they came in, election laws, need for voting machines. Sponsors: Participating. 360 minutes (11-62). \VY()MIN(; \ot Rvpnrtinp: KPFKl-TV, Cheyenne; KWRB-TV. Riverton. what has, ,. miolic to do with advertisina? ^VNAC RADIO 680 CHANNEL 7 TV More than you'd .suspect. For the public is not only a .source to be .sold, it must Ix served, too. When a radio or television M ^ 'W medium can do this, through a consistently honest and imaginative job of public .service programming, it is hovmd to build for it.self a favorable image. Subtly and inevitably, there's a rub-oPF on the advertising . . . and the adverti.ser benefits. In the matter of public .service, both RKO General properties in Boston. — WNAC RADIO 1 680 1 and WN AC-TV 'Ch. 7i — long ago made it their joint business to be a vital force for good within the community. In fateful '63. there was much tliat was of deei) personal concern and interest to the community they starve. With microphones and cameras, WNAC Radio and Channel 7 together .«!Ot new standards of judilic service in refwrting and recording issues and events at every level of interest — local, national and global. Evidence of public approval by WNAC Radio and WNAC Television audiences has been tangible, massive. From this approval, the station's advertising must ^ W inevitably Ix'iiefit. even though subliminally. After a customer usually is more receptive to a selling pro|)()sition when he or she likes the .salesman! all. SPONSOR I \ ri lu u \i i mrs