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WAUSAU
WSAU-TV
('llANNCL 7
I,i(K\M->: Kisconsin Valley Television (lor/toniiion
Network: CBS TV
Hkpiiesentative: Meeker
Gknkhal Manager: Richard D. Dudley
Kihtorializing: Three times weekly
WYOMING
CASPER KTWO-TV
Channel 2
Licensee: Rocky Mt. Tele-Stations
Network: NBC TV, CBS TV, ABC TV
Representativx: Meeker
General Manager: L. S. Berger
Editorializing: Occasion lly
STALEMATE (PART I)
STALEMATE (PART II)
WATER POLLUTION^
Discussion by Democratic and Republican members of the state legislature on the state's fiscal and tax problems. Not
available for sponsorship. 30 minuted (7-7-63).
Presentation by Governor of conditions at state penal, mental and welfare institutions. Not sponsored. 30 minutes ( 7-7-63 ) .
Description of various ways in which state water is being polluted and what is being done or may be done to prevent it. Not sponsored. 30 minutes (7-14-63).
FARMER OF THE WEEK
" Made available to other stations.
A "Farmer of the Week" award is presented during a live interview, based on achievement, progressiveness and di\ersification. Not sponsored. 10 minutes (Weekly).
UNITED FUND TELETHON
ELECTION RETURNS
Five minute acts by local talent, with three minutes of commercial between each. Proceeds went to United Fund chapter. Sponsors: Participating. 240 minutes (1-18-62).
Panel of three leading Democrats, three leading RepubUcans, discussed returns as they came in, election laws, need for voting machines. Sponsors: Participating. 360 minutes
(11-62).
\VY()MIN(; \ot Rvpnrtinp: KPFKl-TV, Cheyenne; KWRB-TV. Riverton.
what
has, ,. miolic
to do
with
advertisina?
^VNAC RADIO 680 CHANNEL 7 TV
More than you'd .suspect. For the public
is not only a .source to be .sold, it must Ix
served, too. When a radio or television
M ^ 'W medium can do this, through a consistently honest and imaginative job of public
.service programming, it is hovmd to build for it.self a favorable image. Subtly and
inevitably, there's a rub-oPF on the advertising . . . and the adverti.ser benefits.
In the matter of public .service, both RKO General properties in Boston. —
WNAC RADIO 1 680 1 and WN AC-TV 'Ch. 7i — long ago made it their joint
business to be a vital force for good within the community. In fateful '63. there was
much tliat was of deei) personal concern and interest to the community they starve.
With microphones and cameras, WNAC Radio and Channel 7 together .«!Ot new
standards of judilic service in refwrting and recording issues and events at every level
of interest — local, national and global.
Evidence of public approval by
WNAC Radio and WNAC Television
audiences has been tangible, massive. From
this approval, the station's advertising must
^ W inevitably Ix'iiefit. even though subliminally. After
a customer usually is more receptive to a selling
pro|)()sition when he or she likes the .salesman!
all.
SPONSOR I \ ri lu u \i i mrs