Sponsor (Jan-Mar 1964)

NATIONAL FILE ADVERTISERS Paul L. Gabriel, product manager, Borden Foods, and Tom Griffin, marketing supervisor on coffee, potato, and mince meat products, both named senior product managers, as announced by Hubert Tibbetts, vice president and director of marketing. Gabriel, with Borden's since 1948, was director of advertising and promotional services before joining marketing group. Griffin, former product manager, joined Borden marketing department in 1959. Three other product manager appointments: H. Worthington Kalt, assistant product manager, who continues with market programs for dehydrated potatoe products; Victor Incorvia, associate sales promotion manager, now responsible for None Such Mince Meat; and Fredericlt Wickemeyer, who joins Borden's following three years as product manager in Corn Products' Best Foods. William F. Westgate, associate sales promotion manager of Borden's who joined company in 1960, promoted to sales manager. AGENCIES Account Switches: The Nestle Company announced assignment of Quik, chocolate-flavored milk additive, to Leo Burnett Company, Inc., Chicago, Illinois. Product was formerly with McCann-Erickson, New York City. McCann continues to handle Nescafe, Nestea, EverReady Cocoa, Semi-sweet and Butterscotch Morsels, Nestle Bars and Choco-Bake as well as a recent new product assignment. Dunay, Hirsch & Lewis, Inc. appointed advertising agency for Cadmus Corporation, publishers of FM MAGAZINE. A budget of $200,000.00 has been set up for a program which includes radio advertising. Redmond & Marcus, Inc. have been appointed to handle the advertising for Wurzburger Hofbrau Beer, a product of the Original Beer Importing & Distributing Co., Inc. Luden's, Inc., Reading, Pa., has appointed Erwin Wasey, Ruthrauff & Ryan, Inc., Philadelphia, as advertising and public relations agency for a part of its confectionery production, including Almond Royal and MelloMint lines. Ingalls Associates, Inc., Boston, has appointed to handle the advertising for James H. McManus Ice Cream Corn Jay L. Schiller, director of media research, Lennen and Newell, to assistant director of research for Home Testing Institute, Manhasset, N.Y. Jerome Einhorn, formerly with RevIon, to supervisor of accounting and billing at Rumrill, NYC. The Port of Houston, where mort than i uoo ships a year move almost 60 million tons of cargo. The port and its industrial complex constitute a prime generator of Houston-area wealth. K'NUl is the prime generator of sales for products mari^eted in Houston... one of the nation's three greatest ports! ^^NUZI iSOLD IN COMBINATION ^WITH KAY-C, BEAUMONT THE KATZ AGENCY, INC.-NATIONAL REPRESENTATIVE IN HOUSTON. CALL DAVE MORRIS • JACKSON 3-2581 Schiess 64 Charles W. Schiess, formerly vice president of John S. Herold, investment service organization, named vice president and assistant treasurer, Sullivan, Stauffer, Colwell & Bayles. Also elected vice presidents: Donald Pike, associate creative director; Perry Harten, radio-TV group head; Doug Gallow, and Tony Lanitis, both research directors. William L. Rohde, formerly account supervisor, Cunningham & Walsh, named acount executive for Smith & Dorian, New York Frederick Lyman Horton, 62, vice president of Norman, Craig & Kuni mel, died of a heart ailment in his apartment in New York City. Before joining agency two years ago, he was with NBC 16 years, serving as director of sales for radio networks. Richard L. Stevens named vice president-group copy supervisor, and David Popofsky, appointed assistant to Sudler & Hennessey, New York Robert Siegler has rejoined S&H as account executive. Stephen Korbet named assistant art director. Richard Jones, formerly art director to vice president. Michael Schneider, formerly group copy chief, to vice president Paul Tosches, formerly manager of accounting department, to assistant treasurer. Dr. Arthur Wilkins, formerly vice president and associate director of information management at Benton & Bowles, to Papert, Koenig, Lois, New York, as director of research. Betty Clements has rejoined Mc Cann Erickson in Los Angeles as general executive. Earl B. Hotze, recently named media director of Gardner Advertising's St. Louis office, has been elected a vice president of the agency. Herman Raucher, formerly vice president in charge of creative services for Gillette Toiletries at Maxon, has joined Gardner in New York as creative supervisor on the American Tobacco's Carlton Cigarette account. Alexander M. Burrell, recently was elected a vice president of Gardner, has been named account supervisor on the Southwestern Bell Telephone account. He formerly was account executive. Bogard Advertising, Miami, has appointed Arthur B. Cohen as copy chief and account executive. He returns to the Miami area after 18 months with Alfred L. Lino & Associates St. Petersburg. Cohen previously had his own agency in Coral Gables. Bert M. Neufield has joined Kenyon & Eckhardt as an art director, from Hegelmann & Bartolone. He has also been with Grey Advertising. SPONSOR