Sponsor (Jan-Mar 1964)

WTRF-TV loMD FROM SCRATCH! Remember when a nest egg wasn't chicken feed? wtrf-tv Wheeling STRAWBERRY JAM! Girl who eats strawberries chances rash promises. A,e you a * Wheeling wtrf-tv BE WARY! Severol atomic scientists were vacationing in Las Vegos and two of them were watching an associate playing roulette. "Tiltonson gambles as if there was no tomorrow," said one. The other replied, "Good grief, do you suppose he knows sonething?" wtrf-tv Wheeling GOTTA GIVE Americans a lot of credit! How else would they live so well. Wheeling wtrf-tv SALESMAN: "Sir, my product is guaranteed to make you the life of the party, will help you win friends and influence people and forge ahead in the business world. In general, it makes life a more pleasant place and an invigorating experience!" PROSPECT: "Okay, Okay, I'll take a fifth!" wtrf-tv Wheeling FIGURES SHOW a modern woman spends 75 per cent of her time sittinq down. Wheeling wtrf-tv FIGURE OF SPEECH! The tourist who wanted to go to England because he had heard so much of London Derriere! wtrf-tv Wheeling KEEP WELL! Remember, nothing succeeds like successors. Wheeling wtrf-tv *SKEPTIC? If you won't take know for an answer then our Petry man can't help you. Edward Petry and Company is WTRF-TV's national rep and if you want 'the know' on the 529,300 TV homes in the Wheeling/Steubenville Ohio Valley Market, your Petry man has the WTRF-TV Spot TV story. Just call, he's available. CHANNEL SEVEN WHEELING, WEST VIRGINIA Billion Dollor Spender North Carolina's Nortt, caroima-s Golden biggest market— mangie tops in population, households, retail sales. NO. 1 MARKET IN THE NO 12 STATE TELEVISION M WIN STONSAL EM /GREENSBORO /HIGH POINT Represented by Peters, Gnffm, Woodward associated with the Hearst Advertising Service, New York, KDKA-TV, Pittsburgh, and WONO-FM, Syracuse. Jeff Parker with CBS-TV since 1955, and Keith Andre, formerly with the Radio Advertising Bureau, have joined the Raymer sales statf. WEEU names Avery-Knodel: WEEU. Reading, Pa., an affiliate of ABC, has appointed Avery-Knodel as national sales representative. The station operates with 1 kw on 850 kc, and is owned by the Reading Eagle-Times Publishing Co. K. Richard Creitz is vice president and manager of the radio outlet. WTSA appoints Eckels: WTSA, Brattleboro, Vt., has named Eckels & Co. as sales representative for New England. Len Sabie appointed radio sales manager in the Chicago office of The Meeker Company, Inc., station representatives. Sable had been an account executive at WTMJ, Milwaukee and for the past year has been an advertising account executive for the Chicago Car Advertising Company. Bill Dahlsten has been named manager, Chicago office of Grant Webb & Co. Prior to this association, Dahlsten held the dual position of general manager at WLPO, LaSalle, Illinois and general manager at KAWA, Waco, Texas. Thomas L. Papich has joined the sales force of H-R Los Angeles. He was formerly general manager of station KGLM, Los Angeles. Prior, Papich was sales manager and station manager of station KFOX, Long Beach. Papich William F. Reitman to George P. Hollingbery Company's Los Angeles office. Prior to joining the Hollingbery Company, Reitman spent three and one-half years as manager for the Boiling Company. For the seven preceding years he was a radio salesman for KFOX in Los Angeles-Long Beach. Lynn Hall has joined the New York television sales staff of The Katz Agency, Inc. He had been with The Meeker Company. Mr. Hall replaces Churchill Miller who has been transferred to the station representative's television sales team in Chicago. Joseph Ostrow and Donald C. Foote, Jr., have been made associate media directors at Young & Rubicam, Inc. Ostrow joined the research department of Young & Rubicam in 1955 and transferred to the media department as a space buyer three years later. Foote came to the agency as a media buyer in 1956 from Erwin Wasey & Company where he held the same position. Prior to that he was a time buyer with Benton & Bowles and Pierce Anderson & Cairns, Inc. Justin T. Gerstie will take over as media director for Y «& R in Los Angeles. Gerstie joined Young & Rubicam as a senior media buyer in 1959 from Benton & Bowles. He was promoted to media account supervisor a year later, and made an associate media director in 1962. TV MEDIA $100,000 for ETV: New educational station scheduled to start on the air in Los Angeles next September got its first boost from a local station. A $100,000 grant from KCOP-TV will be added to $468,790 donated by the U.S. Department of Health, Education and Welfare. The ETV station, Ch. 28, will probably use the call letters KCET. Frederick Pierce, ABC-TV Director of Planning and Sales Development, has been elected Vice President in Charge of Research, Sales Planning and Sales Development, it was announced by Thomas W . Moore, President of the ABC Televi sion Network. Pierce will continue to be responsible for the Sales Planning, Sales Development and Research Departments. After joining ABC in 1956 as an analyst in the Television Research Department, Pierce was promoted to Supervisor of Audience Measurements in 1957 and Manager of Audience Measurements in 1958. In 1961 he was made Director of Research and in March 1962 was given added responsibilities as Director of Research and Sales Development. He assumed the title of Director of Planning and Sales Development in April, 1962. John L. Hutchinson, Jr. to director of special events and public affairs and James A. Christensen to program director at WBEN-TV Buffalo. Charles Newcomb has been named program director and Rene Royaards production director of WSPA-TV Spartanburg, and Verner Tate has been appointed sports director for WSPA-TV and radio. Newcomb, who has been associated with Spartanburg radio and tv since 1948, will continue to have charge of WSPA-TV public affairs programs. He was formerly with WTNT Augusta. Newcomb 66 SPONSOR