Sponsor (Jan-Mar 1964)

AGENCIES IBA TV COMMERCIALS WINNERS 1. LnE ACTION, more than 6') seconds: J. Walter 'rhompson's They Can't Take That Away From Mc for Eastman Kodak. Produced hy Sutherland Assoc. 2. Live action, 60 seconds: J. Walter Tlionipson's Pick-Up Airdrop for Ford trucks. Produced by Wilding I'il n Co. 3. Live .\ction, under 60 seconds: Do>L' Dane Bernbach's Laura Scudder Supermarket for Laara Scudder corn chips. By N. Lee Lacy & Assoc. 4. Animation, 60 seconds and over: BBDO's DuPont Dymetrol for DuPont fabrics. Produced by Ferro, Mohaninied & Sch.vartz 5. Animation, under 60 seconds: Foote, Cone & Beldinji's Dancer Hands for Armour's Chiffon. By Fihnfair 6. Combination; BBDO's Mehn for C-E bulbs. B> UPA Pictures 7. Stop motion; Edward H. Weiss' Stop Motion Salad for Lipton's Wishbone French dressing. Produced by Joop Geesink 8. Video tape: Foote, Cone & Bekling's Haunted House for Hallmark party decorations. By Tom Arend 9. LD.'s: J. Walter Thompson's Fuse for Ford. Tom de Paolo 10. Local; N. W. Ayer's Drop hy Drop for First Philadelphia Bank. By Harold Wondsel Productions n. Integrated: Benton & Bowles' Snack Time for Post's Grape Nut flakes. Mayberry Productions 12. Humorous: Leo Burnett's Pouring for Joseph Schlitz beer. Non ■. 13. Public service: John Clemenger Advertising's Cancer Prevention for Anti-Cancer Council of Australia. By Fanfare Films Pty. 14. Series: Gardner Adverti.sing's Dog in Park, High School, Recess for Ralston Purina's dog food. Wilding Pictures RADIO COMMERCIALS 1. Open: McKim Advertising's Fresh Ground Aroma for Maxwell House Coffee. R. I. Fleck 2. Musical. 60 seconds or more: Cunningham & Walsh's H Great Tomatoes for Contadina Tomato Paste. Produced by Western Recorders 3. Musical, less than 60 secoiuls: Fuji Agency K. K.'s Swiss Fiber for Asahi Broadcasting Corp. Product: te.\tiles. By Masayoshi Sugai, Osaka 4. Humorous, 60 seconds and over: No agency. You Recdh/ Shiinld for WHDH Radio by Ullman Music Creations 5. Humorous, less than 60 seccnids: Connors Advertising's Loan Arranger for Centennial Industrial Bank. By Fred Arthur Productions 6. Local: No agency. Instant Service for Valas TV by Fred Arthur 7. Puiii.ic: service: McCann-Erickson; J. Walter Thompson; BBDO for Play It Cool — Stay in School for Women's Adverti.sing Club. By WJR Detroit 8. Series: Cunningham & Walsli's Backstage at Sympiumy Hall, Sue Allen Bossa Nova Jingle, Stan Frchcrg Jingle. C^ontadina Foods. Freberg Ltd. SPECIAL MARKETING AWARDS 'i'\': (kiild, Bascom & Bonfigli's Let Your F'ingers Do the Walking for Pacific Northwest Bell's Yellow Pages Radio: BBDO's Carlyle Bradford vs. Cornnuts: (^ornnnts toasted mits SWEEPSTAKES AWARDS T\': J. Walter Thompson's They Can't Take 'That Away (sec above) Radio: WHDH Radio's You Really Shotdd (see above) "But even more significant is another role of communications . . . to promote aspirations for better living and for a better life. It is no coincidence that those countries with the most prolific communications and the most developed media enjoy the highest living standards. "To my mind," Harper summarized, "the force of free communications through many committed and uncommitted nations abroad may prove to be the ultimate weapon of the West." More than 750 industry executives listened and watched as the 26 major commercial winners were announced by television and radio performers. They announced winners from sealed results, certified b)the international public accounting firm, Lybrand, Ross Bros., and Montgomery. Don Esty, Morgan-Esty Productions, who headed the IBA judging committee, points out that about $12 million in production costs were represented by the 1,600 entries, exclusive of $2.5 million in talent and residual fees. Great Britain led overseas entrants with 95 commercials, followed by Canada's 56 entiies; Japan's 18, Spain's 14, Australia's 10, Argentina's 7, New Zealand's 7, Singapore's 5. Then came South Africa and Southern Rhodesia with 4 each, Finland with 3, Mexico and Nigeria with 2 each, and one each from France, Germany, Holland, and Ireland. Among radio nominees, Canada entered 5 commercials; Japan, 2; and New Zealand and Nigeria, one each. In television, Great Britain had die greatest number of finalists — 10. Other foreign countries to score were Canada, 5 entries; Spain, 4; and Australia and Holland, one each. The competition was endorsed by the International Advertising Association, which has members in more than 100 countries. The association actively helped in selecting the final panel of judges. Head of the judging panel was the president of the Los Angeles chapter, Robert L. Dellinger, executive vice president of Grant Advertising, Hollywood. Judges of radio finalists who help 36 SPONSOR