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l^TIN LOS ANGELES #
1,000,000
SPANISH SPEAKING PEOPLE SUP THROUGH YOUR FINGERS WITHOUT THE HELP OF SPANISH LANGUAGE RADIO KWKW
THIS CAPTIVE AUDIENCE CAN BE YOURS!
<Q KWKW has 20 years Q % experience in serving //) U) this market! U
• Average yearly income
— over $800,000,000
• Automotive products
— $72,540,000 annually
• Food products
— $434,700,000 annually
• 47.5 own their own homes
IN 1963 OVER 100 NATIONAL AND REGIONAL ADVERTISERS HAVE NOT LET THIS MARKET SLIP THROUGH THEIR FINGERS.
KWKW
SOOO WATTS
Representatives: N.Y. — National Time Sales
CHICAGO — National Time Sales
LOS ANGELES— HO 5-6171
PUBLISHER'S REPORT
I'm plain pooped
As I write this I'm sagging slightly. ** In fact, I'm plain pooped.
This is the 42nd Annual NAB Convention and I'm glad it's almost o^
It's not just that I'm growing older. The Convention isn't whaj used to be either.
It's getting bigger and lasting longer.
This year's edition attracted 4.000. That's bigger than ever. And lull program (including main tent and side show events) runs nearly a we| You get in on Friday if you want to attend the fm sessions and dc finish until late Wednesday.
The trouble is that there's a committee, or association, or splir| group for everything. They can't all fit into Monday through Wednesc
I'm tired, and I'm not even a broadcaster.
Imagine how I'd feel if I were a station man with am. fm. and! interests who belonged to the FM Association, AMST, RAB. TvB. t! TV Stations, Inc., TAC, was affiliated with a couple of TV networks ;| served on a couple of committees.
I guess I'm lucky.
But it's worth it.
This was a different kind of convention. There was some talk ab| crises, but there were only one or two. They didn't come in bunches.
This was a businesslike convention.
Since the editorial department tells me that they're reporting the pi ccedings in several pages I'll stick to a few impressions in my column.
NAB President LeRoy Collins — he fought his courageous baj against impeachment during the NAB Board meeting in February. T| Convention he became a member o\ the family. I expect him to prove stature as a remarkably able leader in the year ahead.
FCC Chairman E. William Henry — he's no Minow. At the age of I he can hardly be mellowing. Let's say that the regulatory atmosphere is 1] pressure-packed.
The ABC-TV fall lineup — unveiled at the NAB. it's the most pron ing in years. 1 haven't seen CBS-TV's and NBC-TV's offerings, bu I suspect the race will be more competitive come fall.
Piggybacks — you'd have thought the agency boys worked lor pollsters. They were busy quizzing station men on their "clutter" attitud. especially piggybacks. According to my own personal cheek, there w far more advertising and agency people around than ever before.
Pay TV — if the Convention had a crisis this was it. The Commissi! hasn't made up its mind how to look at fee TV. A documented denunciatij o( the pay system delivered bj Herb Jacobs scored heavil\ (see eompl: text page 2«S).
$7^^
SPON!