Sponsor (Apr-June 1964)

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ADVERTISERS Bottling unit puts caps on 300 quart bottles per minute. First floor of new packaging plant has si.x bottling units in operation. 32 BALLANTINE I HE 124-YEAR-OLD P. B.U.l \\ riNE & Sons Brewing Company Newark, N. J., last week opened i new $10-million packaging, warehousing and shipping center as part of its 42-acre Newark plant, popularly known as Ballantine City. With 300 distinguished guests, including New Jersey governor Richard J. Hughes and Newark mayor Hugh J. Addonizio. Ballantine officials identified their brewefi — the only site at which Ballantine is made — as "the largest single'! brewing operation in the world. At the new facility, 6 million cans (both 12 and 16 oz.) can be filled and packaged a day. Officials pointed with pride to the systemization they've evolved, under which an empty beer can delivered to the brewery at 6 a.m. is filled and sealed and ready for the consumer by 6:2 a.m. — just 22 minutes later. The new portion of the plant can also fill and package 2.5 million bottles (12 oz. and quarts) a day. It takes longer to fill a bottle — 53 minutes, in all — because bottles have to be sorted as they're returned from taverns and stores, then inspected (both visually and by moans of an electronic eye), and finally washed to clean off spillage, a process that takes longer than it does for cans. A new storage warehouse will accomodate 700. 000 eases o\ beer and ale under its 8.5-acre roof. Visitors, taken on bus tours of the 42-acre brewery, saw that storage is based on the pallet — a wooden rack on which 32 cartons of bed and ale can be slacked, then movflj SPONSOR