Sponsor (Apr-June 1964)

Record Details:

Title:
Sponsor
Date:
Apr-June 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1964)
Leaf #:
000157
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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opens $10-million annex g a single unit by lift-trucks. I he key to the over-all operation, lowever, was identified as the brewconveyor Ivlt. a 7-mile syslem that allows for speed) handling »t daily production. It u.is explained that souk 700 -OUte trucks .iikI tractor trailers eave the brewer) daily, including a icu fleet of 525 white-and-gold ■oute trucks, inaugurated last nonth. 1 reight docks at the new. section if the plant accommodate sonic 68 ailroad cars, chiefly for unloading 'I raw matnals like malt and corn. I he latter gives beer its lightness md dryness, comes in "grint form" tnd is actually the heart o\ the corn ternal. Hops for Ballantine arc proluced chief!) in Washington, Oreon and Idaho. h\ growers who. nder contract to the brewery. I'olow its recommendations on lertil tion. irrigation, picking and pack ng. Before going through its final mishing process, beer at the Mainline plant is stored in 15,000arrel \ats. said to be the size ol a oom apartment. gn o\ the new facilities Uted in 1959. Construction started 1^60 and has just been completed Carl W. Badenhausen, Ballantine resident, made a brief welcoming ress. then led Gov. Hughes and liyor \ddoni/io to an area of the ew facility where they participated i the reception and shipment of a edication load of beer. Jerr\ Coleian. Yankee sportscaster, was >ast master tor the dedication ■ / prii 13 1964