Sponsor (Apr-June 1964)

[Ota! N> s(' million ( )|Ik i \nicii pan agencies in Italy N\K Itamco, \4 million; J\v I . s 4 million; i;m>< > $3 million, McCann I nek „mi. $ 1 million. ( iardner (and pari I, $1 .5 million; D' Vrcy (and wrtners), s I > million, I ^.\\ Bates. 5500,000. Announcement ol acquisition made by i ( '«& li ( hariman Robert F. Carney, who said it's first step in long-range program >t creating well-rounded network >f offices throughout Western Eu ope." Other FC&B offices are in ondon and Frankfurt, as well as n Mexico City, loronlo. Chicago, [OUSt On, Los Angeles. San 1 i.in ind N< a York. It B-Radar will continue under talian management, with founder nan l.uigi Hotter Staying on as hairman of the board and manning director. FC&B will name hree execs of its International Diision to the board: Kenneth G aylor. \nthon\ Newell, and Richid R. Romanelli. Clients of FCB-Radar include ewlv acquired Alitalia, plus Hcragni (General Foods); C. G. I General Electric); CIBA S. p \ deal Standard S. p V; Rank V: x. S. p, A : and Regie National )es Usines Renault. <oung &. Rubicam elects wo women v. p.'s 1 Dr. Virginia Miles and Syliva limmons have been made vice •residents at Young & Rubicam. Dr. Miles came to i &R in L962 om a ten-year stint with Inter Mi/i \ rtOfli ubhc where she was vice president nd director of research for Mc ann-Marschalk, vice president and irector of business development tt Marplan, and director of interitional research for McCann-l rickID. She joined Y&R as a member f the special projects group Her present position as vice president, special planning, encompasses all phases ot the agency's activiti Miss Simmons joined tli in I960 as a membei ol the special projects group Previously siu associate creative directoi at \l ( ann I i ickson .ind direc toi of ^ contest and direct mail division Agency shifts / 1* Ac/ it ayne a Co Atlanta, has been appointed In I'hatmaco tO handle all advertising for its Sulfui 8 And Gl0SS-8 lines of h.nr can products . . . Ogilvy, Bensen 4 Mather will conduct a corpoi advertising campaign for Morgan Guaranty I rust ( to Morgan w ill continue using MKn I rank Guen ther I. aw for its financial advet using . . . Zimmer, Keller 4 ( divert, Detroit, has been appointed p i counsel for \M I ( Corporation, manufacturer ol scale model plas tic automobiles m assembled and kit form . . . Klau-Van Pietersom-Dun lap, Milwaukee will handle advi rising and p.r. lor Chef Pet Foods Arthur fine -two, . have ' chosen to handle complete p.r. and publicity for Coopei lextile Mills. Wycombe, Pa Doyle Dane Bernbach has been appointed by the Democratic National Committee tO handle its national advertising for the 1964 election campaign . . . Wilson, Haight & Welch, Hartford. Conn, and Boston ad agency, to handle the Friend!) Ice (ream Corp. of Wilbraham, Mass ,u!tising and publicity Benton & Bowles will consolidate all advertising for S ( Johnson & Son in the I mied Kingdom N assignments include Pledge, shoe polishes, (ilade an lieshncr. and service products tor industrial users, products currently being handled by Erwin Wasey, Ruthrauff & Ryan, I td Benton & Bowles already handles Pride, Glo Coat, paste waxes, and automotive products in the I nited Kingdom New > "rk. has been appointed b) \ < (iilbert ( o I he agency replaces HHD<> which resigned the account I year Gilbert spent s 1 4 m television and print advertising v Mays to handle all advertising and p.r. for I iesta Pools, a privat owned swimming pool construction company C. Lyt St I Oil ' It manufact parts, to handle and sales puhli / ondon ■'• I named the land Dealer \d\erl; i \ I .'imt involves an estimated $150,000 m billings R i A I < khardt has Iven B vertising responsibility f"r Brown berry < rvens < bmpany has partial distribution in 1 ily in Wisconsin, Minnesota. Illinois, and (aliform. i // Provandie appointed In tl i i ofectionary < Hi in J Kauffman has be< i lected by Security Home M ( orp., specializen in second m t home lo.uis and debt consolidation \ orntan \4c ■ ■ I \kron. have been chosen b\ the San Hygene I urniture Manufacturing ( o to handle advertising chandising, and sales promotion for its furniture lines Matties not included in the assignment WNDU-TV IS P RST IN LIVE PUBLIC INTEREST PROGRAMMING/ \ ; '■hat smoas \ J/ PLENTY ,". OP THE OLD ; f \ HUSTLE / / WNDU-TV SOUTH BEND • ELKHART ADAM YOUNG INC >nl 13 1964 43