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[Ota! N> s(' million ( )|Ik i \nicii pan agencies in Italy N\K Itamco, \4 million; J\v I . s 4 million; i;m>< > $3 million, McCann I nek „mi. $ 1 million. ( iardner (and pari I, $1 .5 million; D' Vrcy (and wrtners), s I > million, I ^.\\ Bates. 5500,000.
Announcement ol acquisition
made by i ( '«& li ( hariman
Robert F. Carney, who said it's
first step in long-range program
>t creating well-rounded network
>f offices throughout Western Eu
ope." Other FC&B offices are in
ondon and Frankfurt, as well as
n Mexico City, loronlo. Chicago,
[OUSt On, Los Angeles. San 1 i.in
ind N< a York.
It B-Radar will continue under talian management, with founder nan l.uigi Hotter Staying on as hairman of the board and manning director. FC&B will name hree execs of its International Diision to the board: Kenneth G aylor. \nthon\ Newell, and Richid R. Romanelli.
Clients of FCB-Radar include ewlv acquired Alitalia, plus Hcragni (General Foods); C. G. I General Electric); CIBA S. p \ deal Standard S. p V; Rank V: x. S. p, A : and Regie National )es Usines Renault.
<oung &. Rubicam elects wo women v. p.'s 1 Dr. Virginia Miles and Syliva limmons have been made vice •residents at Young & Rubicam. Dr. Miles came to i &R in L962 om a ten-year stint with Inter
Mi/i \ rtOfli
ubhc where she was vice president nd director of research for Mc ann-Marschalk, vice president and irector of business development tt Marplan, and director of interitional research for McCann-l rickID. She joined Y&R as a member f the special projects group Her
present position as vice president, special planning, encompasses all phases ot the agency's activiti
Miss Simmons joined tli in I960 as a membei ol the special projects group Previously siu associate creative directoi at \l ( ann I i ickson .ind direc toi of ^ contest and direct mail division
Agency shifts
/ 1* Ac/ it ayne a Co Atlanta,
has been appointed In I'hatmaco tO
handle all advertising for its Sulfui
8 And Gl0SS-8 lines of h.nr can
products . . . Ogilvy, Bensen 4 Mather will conduct a corpoi
advertising campaign for Morgan
Guaranty I rust ( to Morgan w ill
continue using MKn I rank Guen
ther I. aw for its financial advet
using . . . Zimmer, Keller 4 ( divert, Detroit, has been appointed p i
counsel for \M I ( Corporation,
manufacturer ol scale model plas tic automobiles m assembled and kit form . . . Klau-Van Pietersom-Dun
lap, Milwaukee will handle advi
rising and p.r. lor Chef Pet Foods
Arthur fine -two, . have ' chosen to handle complete p.r. and publicity for Coopei lextile Mills. Wycombe, Pa Doyle Dane
Bernbach has been appointed by the Democratic National Committee tO handle its national advertising for the 1964 election campaign . . . Wilson, Haight & Welch, Hartford. Conn, and Boston ad agency, to handle the Friend!) Ice (ream Corp. of Wilbraham, Mass ,u!tising and publicity
Benton & Bowles will consolidate all advertising for S ( Johnson & Son in the I mied Kingdom N assignments include Pledge, shoe polishes, (ilade an lieshncr. and
service products tor industrial users, products currently being handled by Erwin Wasey, Ruthrauff & Ryan, I td Benton & Bowles
already handles Pride, Glo Coat, paste waxes, and automotive products in the I nited Kingdom
New > "rk. has been appointed b) \ < (iilbert
( o I he agency replaces HHD<> which resigned the account I year Gilbert spent s 1 4 m television and print advertising v
Mays to handle all advertising and p.r. for I iesta Pools, a privat owned swimming pool construction
company C. Lyt
St I Oil '
It manufact parts, to handle
and sales puhli
/ ondon ■'• I
named the
land Dealer \d\erl; i \ I
.'imt involves an estimated $150,000 m billings R i
A I < khardt has Iven B vertising responsibility f"r Brown berry < rvens < bmpany has partial
distribution in 1
ily in Wisconsin, Minnesota. Illinois, and (aliform. i // Provandie appointed In tl i i ofectionary <
Hi in J Kauffman has be< i lected by Security Home M ( orp., specializen in second m
t home lo.uis and debt consolidation \ orntan \4c ■ ■ I \kron. have been chosen b\ the
San Hygene I urniture Manufacturing ( o to handle advertising
chandising, and sales promotion for its furniture lines Matties not included in the assignment
WNDU-TV IS P RST IN
LIVE PUBLIC INTEREST
PROGRAMMING/
\ ; '■hat smoas \
J/ PLENTY ,". OP THE OLD ; f \ HUSTLE / /
WNDU-TV
SOUTH BEND • ELKHART
ADAM YOUNG INC
>nl 13 1964
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