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WHAT
WILL WE DO
F( )R AN ENC( )RE?
I ./()-» will be a year ol opportunity. 1 his fall's ABC m !u dull' has real roots. Our ratio ol new show-, is de< reas mi; while thai ol the othei networks is increasing.
We've got momentum. Ever) single one ol this year's tituation comedies will be l>a<k nexl season. So will longrun favoi iics like Ben Case) , Wagon [rain and Lawrence Uelk.
We've goi .1 schedule lull ol new iilc.is. Peyton Place .\ill be the tnst serialized drama evei t<> appeal in prime ime. Jonny Quest will introduce a new kind ol animated idventure. The Add. mis Family will bring Charles Vddams' famous cartoon characters to life. Bing Crosb) .wll appeal in his first continuing series. Bewitched, <>nr )i the most sought after properties of the new season, will k treating viewers to contemporary Witchcraft on Al'>( rhere will be seven Dinah Shore s|>e< ials— both night une and daytime. Walter Brennan will he hack with a iew show. Broadside and No Time foi Sergeants are two Hire-fire new comedies. There will be exciting adventure n a unique setting on Voyage to the Bottom ol the Sea. nispenscful drama on 12 O'clock High. Mickey Rooney •■ill Nt.u in a new family situation comedy. And George Winis ami his 1 114.11 return to television in Wend) and Me
We're not alone in sensing an exciting \rai foi ABC.
We've 1401 an unprecedented list ol new and retui ning nsors with us, with names representing the entire
ilphabet of top American advertisers. \ml the list con
miles to grow.
l'> sum up. We have stability -based on proven entei
ainment and momentum— prodded on l>\ exciting ne%»
(leas.
We can't wait until sou seeoui encore I
\BC Television Network @
Ap'IO 1964