Sponsor (Apr-June 1964)

Page scan 000209 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1964)
Leaf #:
000209
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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FIRST OF TWO PARTS ANATOMY OFA $15,000,000 BEER CAMPAIGN Nine-week campaign includes tv, radio spots as principal stimulant to already-rising sales I nheuser-Busch, the St Louis brewing giant, ad Ivertiscs its favorite Budweiser the "The King ol Assertively •staking out its claim to leadership, knheuser last Maj became the first I S. firm to sell than I million barrels of Ivor in one month as ueh .is its newest plant, to be opened in Houston i 1966, will be able to produce all year lone Obviously, Anheuser does things in a big way. And one ol its biggest right now is a nine-week. ng-size advertising campaign, entitled Pick a Pair hkh encourages the customer to buj two 6-packs Budweiser instead of one I his year, from M.u I rough the Fourth of July, when picnic and home irbecue fevers are mounting. Pick a Pair will make its mark on millions of shopping lists, thanks largcl) to Vnheuser's mammoth SIS-million effort Although budget details will be discussed in a subsequent article, it includes: Some 3.143 television spots on 163 markets, plus Johnny Carson's \H( M / n . SI markets, for well ovei 500 million consumer im slHlls * Another 77,917 radio spots with a lis) posure ol more than 2 billion, l"; null: * Ads m seven national mag lion reader impressions S nty-nine newspapers with anothi ullii>n readership Ml 10 1964 19