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jresentatives attending the Budweisei media-merchandising session parade ih, met in the 1964 PICK i P MR promotion.
ow's the tunc to double them up >r fast sale." In fact, to be successful the promotion rcalK deleods upon retailers selling other .ms by the pair, too. Double pies have been no helpful to one I uis liquor chain that it featrea PickaPair campaigns twi( bai I Ik second one (which uses romotional material from the first) stialK occurs about the first ol the
I he above are gimmicks selected >>m stations at random. Just condor the impetus that k II I 1 V aba gave local beer sales all by self, however: Point-of-sale dislays in 122 stores, a front-page or) on its merchandising magazine hich is sent to 3.000 grocers and nailers, pocketliners for Bud routeen to give customers, a lawn part] k local Hud salesmen, in-person Wis to grocer) executives to deh\er ey-chains, tours b\ a circus Uliopc.
Some time ago, Budweiser reorni/ed its marketing areas so that. I the most part, they relate to rritories covered by broadcasters1 tnals SPONSOR, Jan. 2.
That obviously ties closer gether the efforts of broadcast vertising and their sales operams in the same market. Results
show in campaigns like Pick a Pair.
Best ot all. the campaign tends to get bigger each year.
WIL Radio St. Louis, this war proposed a number-guessing con test for Bud retailers and their employees (with prizes to be given in pairs), to place displavs m 40 Ul' stores and 7 <"\ Sehnuck's "Super supers'" and to have twin girls make retail calls on kev outlets. I he station also schedules other timet) promotions
UNO's Mil ( I STOMER?
( ,m a station expecl lt> sta) on the Hud schedule without giving merchandising support' I he qu Hon was submitted to ageOC) ■
president Macheca Ik might have ducked it. but he didn't.
We have never m the past — and do nol plan in the future to make anv demands from reps m the
area ot merchandising supports." he
explained
^ ear
■ '"'i'!' ' III ■;■ ' ■ "I UlrT ,■■:"■ 'MO'-'r I M 'I'-: |
(hart II: The ^nheuser-Boscfe Corporate Storj
Barreli
Nil salt
Pre-tax ln< emu
I amines
1933
6(17.51 1
\ 15,949,833
v 45-. 251
s 325.52'*
1935
1.135.776
17.223.3(16
1,649,251
891,911
1937
1,839,966
33.31 1,894
5,771,871
4.164.24
1939
2.3H5.9SS
39.397,379
S.66-.-4
-.013.2-0
1941
3,089,954
55,945,667
I2."4.<
4,789,493
1943
3.569,1)30
"4.-52.235
14. 614. 3-3
|| -s'l
1945
3,529,468
76.153.543
12. "26. 620
5,61 i 695
1947
3. MIS. 9(13
IH4. 401. 828
16.221.4-''
9,81
1949
4.526.115
1 35.3(14.255
23.-SO.43o
I4.;
1951
5.4-9.314
1 -''.4115.1(26
2o. "26. 3 1 1
16,776,927
1953
6.711.222
237,993,949
34,877.91 1
i '• 132344
1955
5,616,793
181,718,743
I" 2-4.'"<.
16 i-:
WSJ
6.1 15. -62
227,224,936
19,955,587
1959
6^64,754
295.992.1(22
19,875,1 14
1 1,62
1961
s.5mv:m.
3(19. SIT. 214
ln.s" >.sss
l-.l
1963
9. 39". 224
343. 58 1,74 1
1 ■
«\ 30. 1964