Sponsor (Apr-June 1964)

i earnings up, use of tv ii Pepsi-Cola Co. income and sales set all-time records in 1963, according to the annual report. This is the seventh consecutive year the company has recorded record profits, and the thirteenth year it has recorded record sales. Net profits after taxes and adjustment for foreign activities in 1963 rose to $16,145,500. This compares with $15,412,389 in 1962. Net sales climbed from $218,539,715 over the 1962 figure of $191,630,223. This marked the first time that Pepsi sales exceeded the $200 million mark. The report noted an increasing use of television advertising, both domestically and overseas. Domestically, in 1964 the continuation of the "Now It's Pepsi For Those Who Think Young" campaign calls for the largest in vestment ir. Pepsi-Cola history. Media to be used includes 1.500 newspapers, 400 TV outlets, 3,000 radio stations and 16 national magazines, with an expanded schedule of outdoor postings. Overseas, Pepsi's advertising in 1963 was built around a theme describing Pepsi-Cola as "The Big One" — in quality and quantity. Television was used effectively in Argentina, Mexico, Japan, where Pepsi sponsored telecasts of baseball from April through October and ran 10,000 spot announcements in a nine-month period. Television was also used effectively in such diverse areas as Italy, East Africa, the Middle East, Southeast Asia and Australia. In the new products area, it was reported that Patio Diet Cola, the company's new low calorie bever age was available in 279 marke containing over 70% of the natio ■, population" by the end of 19(. The drink was introduced in sprii 1963. The company's lemon-lime preuct, Teem is now available on fn|chises serving some 65% of the i tional population. Teem's financl and advertising support is bei, strengthened in order to realize t full potential of the product, it w disclosed. The company's Patio line of f vored soft drinks, an adjunct the bottlers' main product line a tinued to show an aniticipated n. of increase in 1963. Pepsi-Cola Company reveal that research was being conduct on low-calorie beverages with t, following flavors: lemon lin orange, root beer, grape and g ger ale. A continuing research pi gram was inaugurated, designed produce the best possible formu tion for the company's low-calo cola product. Ii:-1 ' 'Hi ■:,,l'-' ■ II!' ■ Ii! ■ llll' U: :■ ■ :. INI : ■ ■ ' :^ :! : ■ ■ ■: '!||| ::. 'MM ^ H" "M ■ !IIIM: IIM:"" M:. : ' ■ ^MH; M!,. ■ -!l: Xerox to underwrite, sponsor UN tv series Xerox Corp. has announced that it will underwrite production costs and sponsor, on an institutional basis. $4-million fictional tv film series about the United Nations. The six film programs in the monthly scries will be aired during prime time on ABC (four programs scheduled, subject to change) and NBC-TV (two) starting in January 1965, to be followed by foreign showing after their debut here. The series of 90-minute shows ranging from comedy to drama and adventure to Fantasy, is designed to create a greater understanding of the varied services and activities of the UN and will utilize a top array of screen and theatre talent. Such motion picture directors as Robert Rossen, Sam Spiegal. Fred Zinnemann. Stanley Kubrick. Otto Preminger, and Joseph L. Mankiewicz will donate their services. Composers include Richard Rogers and Leonard Bernstein, among others. and writers lad Mosel. Reginald Rose, and Peter Stone, together with a group of leading international stars, will also cooperate in the venture. 30 A new organization, Telsun (Television Series for United Nations), has been established to produce the series. The institutional ads will be one sentence messages only, and will avoid product advertising entirely. The ad agency for the rapidly growing (domestically as well as worldwide) manufacturer of dry process duplication machines is Papert, Koenisz, Lois. European consumer has multiple choices In the future manufacturers and advertisers who hope to step up sales through entry into European and worldwide markets are going to have to create these markets, according to Hugh I'yterhoeven. assistant professor of business administration at Harvard University. In the past many international investments were made in economics that had severe shortages and sales were rarely a problem, he told American Marketing Association members in Boston. Now. with goods more plentiful, the consumer has multiple choices and this will create a surplus in several fit A successful marketing strate often requires marketing mve ments. Uyterhoeven said, but U' companies investing overseas, ma times arc reluctant to make the: When it comes to foreign inve ment. U.S. management sometinhas been overly fascinated by t glory of owning bricks and mort abroad, he said. In terms of a company's lor term competitive strength, mor invested in building up a distrif tion position, or in creating prodi differentiation, may be as imf ant as money invested in plant and machinery. Uyterhoev siiizsiested. New iced tea mix gets tv boost A new instant iced tea. being i traduced by the Nestle Co. und its Nestea label, will have a sui mer-long ad campaign, beginning June and running through the fa Promotion will include a daytim nighttime TV package of ten C01 mercials a week, calculated to ma 131 million home impressions. SPOh mim