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ED NUGENT: the facts and only the facts
lam station representatives lend i spt iul loo much time presenting Loral facts about their station .(I its market," says Ed Nugent, n tfmebuyer lor William Est] on I Ballcntinc Beer account. He j,t mined in the agencj from i\u\ Vdvertising, where for the pi year be was buyer for Get>
bee's boh) products, Plaid Stamps, and Diri-KiU' Cora, The tfanebuy* it's time is limited,*1 l <i continues, ••;inil whfle be nurj be Interested in .i!i the vagaries ol a particular market, be wants the cogent fadi per*
t : i i 1 1 i 1 1 l: l<> the rip's station as ipiick
l\ as possible. Too often the buyer has io listen to information thai is unite aside from the tacts he needs lo make a decision." V graduate of St. Bonaicnturc hi 1957 <B.s. degree in marketing), be spent the
following lour Mars as a na\al
lieutenant, serving the latter two in the Philippines. Ed Bret entered advertising as a media analyst and assistant timebuyer on the Maxwell
House account at Benton A Bowles. In 1962 he joined BBDO as an assistant buyer on the Pepsi ( ola. B. I'. Goodrich, and New York Telephone Co. accounts. He joined DWrch in 1963. Id got in a good deal ot skiing during this past winter. His other hohhies are squash and golf.
Hot water, anyone?
Ooea ii sprinkle hoi water?" asks Mt'lnor Industries customer, holding firm's ik« I:imii sprinklir. ( ompani recenth added stations in I .iirn.mks, Vl.isk.i. to its |\ spot ioMuinui.il siludiili. Milnor's .id dim lor
htlints there's no place m earth th.it isn't .1 postanal auatwt tot the
firm's I.umi .uid garden prodactl
Beech-Nut Rum spots
B c h N u l l .1 spot t\ campaign foi
1: I B
Promotion, now in • ets, vstli
run through th B N beav) expenditutt spol (.in estimati million
spent during 1963) I he one-min commercials are aimed al a famih audience
Eastman reps name new mgr. for New England
Stephen ( Metei p irel has named New I ngland man Robert I I astman ( 0 . national station representatives He comes to his ncu post from WBZ, Group W*s Boston outlet, where be bad been an account executive Prioi to thai he had been associated with ( hambers and V\ iswell adverti in Boston
Transit promo via spots
I os Angeles Metropolitan Transit Authority through Hornig-Cooper iV Harrington, has started an extensive spot radio campaign on \2
stations to promote the system's transportation facilities Previous campaigns utilizing musical jing have contributed to MTA's profitable operation (without a subsidv). says the authorits
Rep appointments
\ in I'iano tsOOdatOJ mieil e\
clusive national representatives for kl'i B Pueblo, Colo kRIu I \
\bilene has appointed llollinghen ( 0. its national rep H-K Repre
sentatives has Ken designated elusive national spot sales rep sentative i><r KRI/ Phoenix.
Sabena wings into 15 spot radio markets
S tena Airlines is now in the midst ol an eight-week am-fm radio campaign in 15 marl through Met 'ann-Marschalk.
I he majority ol the spots feature the throat] ' ' s
who sells service and th a lad) s club
1 impaign slant is the result ol a profile Stud) of the airline traveler conducted b\ the
* I 20 1964