Sponsor (Apr-June 1964)

Page scan 000231 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1964)
Leaf #:
000231
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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p.ms lor purposes of this study, al all other programs wore ad; to take the place ol the fecials that were omitted. )M--I'K(K.K VM \ [EWERS ■\ further analysis of the diaries d that, tit the families vicw\ one of the top 10 programs, t one most saw was Bonanza, fol1« ed b\ Pen \ Mason. I he follow ii breakdown shows the pereenta of one-program families that v.wed each of the listed produc hi>runi ', families R>AN7\ 25.8 I:<r> Mason 19.6 Cnsa Run 12.4 ( mud ( wn k\ 10.3 I »sii 8.2 Ski i io\ Grii i i i h 6.2 i > Hit t mi i ii s 5.2 I K \ vs Dyki 3.1 Hi ru o\i .M \< i ion .. 1.0 I I m 100 ionanza again led the list when ed on the basis of all families 'tit viewed two of the top 10 procoupled with Candid Cani the second part of the doublebing. A total of S.2r< of the two * I 20 1964 program families watched that com bination. Another 14. 295 ol these families watched either the Pern MasonCandid ( amera duo (6.298 i or Bonanza-Andy Griffith (6.291 I TWO-PROGRAM \l DM Ml I he most frequent) viewed two program combinations were: Programs '< Families BON w/\ Candid Cami ra Pi kk'i \i vson Candid Cami k\ 6 2 Bon \n/ \ \m>i Grii pith Bon \\/ \ Donna Reed 5.2 Pi RR1 \1 \so\ Vndy Griffith 5.2 I \ss|| Candid Cami r \ I \ss|| Vndi Grii pith B Hn i mi i ii s Di< k Van Dy» 4.1 Pi KKN \1 \sd\ I \ss|| 4.1 Pi KK> \1 \S()N Bonanza 4.1 Pi KRN \1 \so\ Pi rncoAi Ji m riON 4 I 3.1 3.1 Ii Mil I llll I II S Pi rTICOAl Ji M I ION DONN \ Ri I i) ( vndid Cami ra Pi kk> \i \siin Ri d Ski LTON I \SMI Red Ske lton 3.1 Bos Xs,/ \ I'l i I K o\i Ji m i ION Ri ii Ski i ion Pi rncoAi Ji m i ion ( )l III K ( OMBIN \IIons roTAi loo.o ITie most popular program-trio appeal mi: in the top 1(1 was /, Hillbillies-Dick Van Dyh Rt i Skelton. < M families \ lewing three the topin rated programs • watched this program combination. Interestingly, of the 12<i diffei possible combinations, just slight!) more than halt the possibilil different combination in the nearlj 600 d icakdown o\ the most popu lar thi imbinations, with the percent! progi im-view ing families, folio rams '< / [111 I Mil I II s \ VN PtKI Si 41