Sponsor (Apr-June 1964)

TV MEDIA TvB honors five Norman Cash, TvB president, has awarded the Bureau's annual salesmanship awards for outstanding creative selling at the Selling or Sailing? session of NAB's Chicago Convention. Competition was open to all TvB members who sell either tv time or programs and was based on sales skills and ingenuity, plus the degree of planning and organization detailed in the approach. Winners were: Warren Anderson, WREX-TV Rockford, who sold a program called Freedom University of the Air to 65 clients in a season, not by showing the program but by suggesting how each could relate his product to it. L. H. "Curt"' Curtis, KSL-TV Salt Lake City, whose special presentation to local food brokers and manufacturers' representatives boosted the market as a spot investment. Arthur Harris, WRGB-TV Schenectady, whose Vermont dairy client was not licensed to sell milk in N. Y. state, but who was shown that the station covered the full territory in which it could sell. William Knowles, WOOD-TV Grand Rapids, whose store client entered tv for the first time. Paul Weiss, WTVJ Miami, who sold a local tire company on a spot announcement campaign in sports programs. All winning case histories will be added to the TvB film library and made available to all TvB member stations for study. RATE CHANGES WBOC-TV Salisbury, Md.: New rate $175 per evening hour, effective May 17. Former rate $150. WDSM-TV Duluth: New rate $700 per evening hour, effective June 1. Former rate $650. WEWS Cleveland: New rate $2,750 per evening hour, effective July 1. Former rate $2,600. KTVF Eldorado, Ark.: New rate $450 per evening hour, effective Aug. I. Former rate $400. WJA( I \ Johnstown. Pa.: New rate SI. 250 per evening hour, effective Aug. I. Former rate SI. 1 50. WDAM-TV Hattiesburg, Miss.: New rate $250 per evening hour, effective Aug. 1. Former rate $200. WLEX-TV Lexington, Ky.: New rate $350 per evening hour, effective Aug. I. Former rate $300. WBTV Charlotte, N. C: New rate $1,575 per evening hour, effective Sept. .6. Former rate $1,525. Time-Life broadcast scans Scandinavia Time-Life Broadcast continues to expand total revenues in its substantial contribution to Time Inc. profit picture (reported record income of over $14 million or $6.55 per share up sharply from $4.76 in 1963). Broadcast division continues to increase operations internationally with recent entry into STV, newly formed Swedish tv firm planning program production for Scandinavian countries. Other overseas operations are: pay tv experiments in United Kingdom, program production in Latin America, and DuMont-Time TV, Cologne, producing for German tv. Recent FCC approval of KEROTV Bakersfield, purchase raises total of tv stations to six. Time also plans New York Stock Exchange listing, three-for-o n e stock split and increase in dividends. Offbeat fare does fine on Florida station The program chief at a Florida tv station has inked some strange sports into the schedule, but so there's no scarcity of sponsors. WFTV's mobile tape truck will be on hand in Winter Haven, Fla.. April 24 to tape the Grand Championship Finals of the Fifth AllFlorida Orange Dessert Contest in which 12 finalists will compete for prizes totalling $10,000. The halfhour program based on the twodas taste-treat event will be televised April 26 on a six-station network including WEAR Pensacola: WLBW Miami; WCTV Tallahassee: WFLA Tampa: and W.I \ I Jacksonville, under the sponsorship o\ the Florida Citrus Commission (which also sponsors the actual competition), Tupperware, and Public Markets. The station is also making a hit with Karate and Judo instruj tions. The Orlando School of Sel Defense presented a half-hour der onstration program late one Sunc night and one announcement on children's program. Almost $5,( worth of training courses to lc adults and children are traccab to the two telecasts, and the Schc is tossing over its newspaper ac vertising in favor of an extende WFTV campaign. Academy, NBC ready Awards program Nominations for the 1963-6; Emmy Awards will be announce by the National Academy of Televi: sion Arts and Sciences on April 2S after five days of screenings in Ne\ York by the National Awards Coe mi tee. Meanwhile. NBC-TV, which \\i telecast the industry awards fc 10th consecutive year, is makin final plans for the 90-minute pre duction which will originate fror the Hollywood Palladium and th Texas Pavilions of the New Yorl'l World's Fair. May 25. Joey Bishoj will emcee the west coast portioii] and E. G. Marshall, the New Yorl origination. Timex Watches and Libby. Md Neill and Libby will sponsor the awards, which will cover 27 categories including programs, performances, directing, writing, cinematography, electronic photography and film editing. The Internatior Award and The Station Award two special honors created last year will be presented again this year. FCC actions An uphill struggle has been WC bj a New Jersey tv corporation and a Milwaukee station got the ahead on a power increase, in cent actions by the FCC. New Jersey Television Broadcasting Corp.. formed in 1961 by Ed Copperstein, got Commission approval to locate its antenna and transmitter atop New York's Empire State Building, alter extensh studies by the Building as to feasibility of adding to the six commercial and two educational static antennas already there. Compfl will now build WNJU-TV Nev SPONSOR