Sponsor (Apr-June 1964)

Record Details:

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Ill channel f '. the lust ncv* com nerical station in the nation's larg •st I \ market m ovei 1 6 years wok^i Milwaukee will increase is transmitting powei to 5 kw from is current I kw It's owned by Bai til Broadcasting Distaffers' Tulsa meet ;et for early May I he competitive sales picture ol idio and t\. .1 ncv» concept in . rate cauls, and .1 projection oi rising 1980 will be among M subjects discussed in simultaneih panel sessions .is pari of the pooming 1 3th annual convention if the American Women in Radio nd I ele\ ision. Rie program will be devoted to hite simultaneous panels. Panels iul theii participants are: Advertising and Sales Jake .vans. I \ B v.p.; I ce Fondren, I / Denvei mgr. and sales dii .. JO! chairman of CBS Radio \t I iliMartin I Nierman, Edward etrj exec, v p.; and John (). Whit.\. Whitney Advertising Agency, ulsa. Moderator will be Julie BenI, women's dir. ol \\ I'AA stations, alias, and food editor of the Dals Morning News. Programing and Production — obert II forward, head of own Mnmunications consultant firm, Angeles; Robert B. Hudson. iming \.p.. NET; Lucy Jar\is. B( News and Public Affairs pro and I homas J. Swafford, Dl I Albuquerque pres. and gen. Moderator Lucile Mason is t! dir. at Compton. • Film Gene Allen. Special Pro ets i nit, \\ k 1 Television, Okla >ma City; William Mart. Screen ems midwest sales mgr.; R. k. pitz, executive v.p. kcit/ and prndon, Dallas, specialists in tv mmercials and business films; >ben Stabler. Filmaster president \ \B president LeRoj Collins. I commissioner I rederick lord. ■ d Leo Burnett executive vice ^sident I conard Matthews form nel ol an industry roundtable ' for Ma\ I Moderated In WashPost radio1 \ editor I aw1 anient. the\ will discuss 'he Broadcast Industry," with iiphasis on congressional investipions and hearings, limitations on ommercials. ICC regulations, the I .unless Docti iik and cditoi ializmi' limitations. ■ Aew I developments in Audic ik. Measurement" will be the subject oi the mdiisir\ panel on May 2, with \B( \ p Hugh Beville li R \B president I d Bunker, Wt M I \ Philadelphia g( neial man John Schneider, and Nielsen vice president in charge ol the central tei 1 itoi ) \s illiam w yati I he ( omentum, with the t Ik in / reedom 0/ ( ommunications Right and Responsibility, will be held in the Mayo Hotel, I ulsa, April Mas 3. Red Quinlan to Fields Enterprises to 'evaluate' electronics future Sterling (Red) Quinlan, formei ABC v.p. and general managei ol 0 & 0 WBKB here, has joined Field I nterprises in an executive capacity and will "explore .\od evaluate future course ol the electronics field," announces Marshall Field, Jr.. president. "Progress in I III Broadcasting, as well as in the established pattern of VHP. ma\ oiler exciting possibilities in the areas of education, com munication, and entertainment said Field, "areas m which Field Enterprises is already engaged. West coast broadcasters cover quake, lend a hand rypical of main is this news room scene tight alter the Alaskan earthquake and tidal wave, as broadcasters worked around the clock to cover the happenings and. where possible, to oiler help. Here Sam /ellman (rl western bureau chief. CBS News, checks storj and picture with Bill Robisofl (c) ot kIRO Seattle, just returned from on lh( spot n porting in >■ I ik, klk< ) and man) otl tlxlls. kl \< 1 \ .cllt on the ah with dii help I Ik i. 5>ult I he Strategic Ail < 1 immand lent fOUl lets which Weit loaded with ( alifornians' donations 1 »l 1 clothing and lupplie! worth n than n I million When Seward broadcaster Raj Doyk notified newsmen that the town $ radio transmittei had been destroy d S attle station k\ I began a u irch, found a 2S<' watt Unit thai had been retired by k \P \ Raymond, Wash . arranged foi ( > \ < Motoi I n ight to cart K to Seattle at no charge, and Northwest Orient \irlmcs tO it tree to \nelioi Signing on the dotted lino \s the final papers were signed in New \ ork April I . I alt Bi ting acquired seven AM, I M and l\ stations from [Yansconlinental Television ( orp (see M'< >NS< >R Friday at 5, April 6) in the lai transfei ol broadcast in history Seated <l-r> are Tift ti surer Dorothy Murphy .11' I CUtive ( onimittee chairman I I red Schoellkopf IV; and Lift board chairman Hulberl 1 Standing are I I ( president David ( Moon I alt president I II Rogers II and l l ( din ir. Chicago retailer buys 2-hour Negro talk show \ Ison Bros Furnitur< s has bought full sponsorship ot / rget a new two-hour weekly Negro discussion program on \\( 11 ( hicago 1 Ml ch mnel Produced iv. Fred w all general manager ol th< l 1 the program follows Bullft S irdays Til 20 1964 45