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THE WEEK IN WASHINGTON
WASHI .ashlneton, ! \prll 17. 19
Soft Drink More uomitu-rce t'or>-caMs . : ^^ri-L i-ai.-' '.'. Sales Bubble products nationally a.', v* r t i >»-d on television: Am.-rif an so ftdrink thirst is to set a new rer < i •■• 2 22
eight-ounce containers per person oomerce predict! 210 bottles, 12 cans) compared with a tota 214 in 1962. Total shipments will top $2 billion, for the third year in a r
Dietetic soft drinks have captured more than 5% of the market , Commerce says. New crends being watched coffee-cocoa interests: new types of chocolate and coffee-flavored soft drinks.
Contributing factors, in addition to automation and the ever-present rising rate of income and population: introduccion of new sizes, package designs and market outlets, as well as new products has contributed to the growth , " says Commerce. Advertisers may ask Congress to "Please note!" when vote comes up on new packaging restrictions proposed in Hart (D-Mich.), bill.
"Cleanliness" Soap and detergent manufacture will probably hit $1.82 Helps Sell Soap billion, 3% over estimated value of $1.77 billion for
1963. Commerce ascribes increasing buys of these products to the "high regard" for cleanliness in the U . S both personal and household, more home appliances, higher income and population. Federal Trade Commission, headed for court on its P. & G. divestiture ordrr I Clorox, would undoubtedly toss in massive TV advertising, if consulted.
If Madison Ave. wants a new word in detergents, Commerce says research is making them more "biodegradable"--w: means less clogging and foaming where it's not want
Appliances New records in home appliance shipments by manufacture*Boost Market in 1964 will push about 3. 5 bill ion worth of was:
machines, refrigerators, cooking equipment, electrical gadgetry of all kinds.
Gain is expected to be 5% over the estimated 1963 to* of $3.3 billion in shipments — and 1963 was the biggest year for appliances since the phenomenal 1956. Significant gain items in the appliance industry's second , year in a row, were refrigerators, freezers, dishwa^ and waste disposers, all up from 12 to 25^ in 1963, <. 1962. This category does not include radio and TV sets and air-conditioners.
Commerce Department is still old-fashioned enough to praise new "processes and packages" for increasing "consumer appeal, thereby opening new market outlets and increasing sales
>'il 20. 1964 S3