We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Effective t\ selling, as Emerick see* n. is not just a matter ol snail nto a camera and extolling iroduci points in pear-shaped tones. Salesmanship in tv," he says, 'is ,all\ the abilitj to take apart iIktalienl principles ol cop) souk ol ivhfch the client may not have busleeted himself and then to proeel it, not for your own agrandizenent, but for the average man in
vlississipi or Mont. ma or New
lenej who's in front of his IV let"
\ a former network radio perionalky, with performer and anlouncer-host chores on such shows in ///<■ Shadow and Scattergood Baines, Emerick is a firm believer i) the current trend to use onetime adio actors i Mason \dams. Alexander Scourby, Jackson Beck, i con Janney, et al.) as spokesman voices in tv commercials. " I hc\ enow how to project controlled ■motion with their voices," he i\s "Radio was wonderful trainind often better than the tage or straight radio announcing md newscasting."
I icnds for fall in commercials? Stand-up spokesmen are definitely \ick in," says Emerick. ■
Reade/ Sterling film oackage sold to KHJ
RJCO General's 1 os Angeles outet, KHJ-TV, has acquired Cinema H), the Walter Reade/Sterling >ackage of 21 feature motion picures. including such hits as David \ Liza and A Taste of Honey. The channel nine station will iciest the films on its Theatre Wine md Million Dollar Movie shows, in iddition to one-time specials. Sev:1 of the films will be colorcast w the station, which recently added mother Rcade Sterling film pack.-. Cinema 70. to its extensive film ibrary.
3BS election handbook
CBS News' election unit has prepared a handbook of background nfbrmation for the upcoming Presdential campaign titled 1964 Guide o Conventions and Elections, pubished In Dell. I he paperback also attains articles b\ CBS' Hill Leon
ird. Walter (ronkite. Eric Se\areid. md Hob Trout. It retails for 51
CENTURY 1-30 features Irom ?0th Century Fo» Television. Inc
April 20, 1964
55