Sponsor (Apr-June 1964)

WTRF-TV Ioard NEW HUMOR kinda gets you! What's huge, green and lives 7 in the ocean? Moby Pickle! wtrf-tv Wheeling FOREIGNER COMMENT, "You Americans are strange people. You devote one day a year to your mothers and an entire week to pickles." Wheeling wtrf-tv THE BLEACHERS ARE WILD! Remember when a man could switch from a blonde to a brunette to a redhead but wasn't going with the same girl? wtrf-tv Wheeling SIGN AT Three Gaynors Cocktail Bar, "Help us stamp out home drinking". Wheeling wtrf-tv MUSICAL SHARE! What has ten legs, fifty feathers and goes Bah-Bah-Bah? Five Indians singing the "Whiffenpoof Song". wtrf-tv Wheeling STERN REALITY! What happens to ducks that float upside down? They 'quack' up! Wheeling wtrf-tv YOU DON'T have to be a cannibal to get fed up with people. wtrf-tv Wheeling "WRITE FOR your set of WTReffigies, our frameable series of Adworld closeups. If you're in the advertising business, this icdeyed set will do great things for your walls. Wheeling wtrf-tv WE'RE IN THE ADVERTISING BUSINESS! We offer you 529,300 TV homes in the big Wheeling/Steubenville Market. If you're scheduling spots, be sure to look into the WTRF-TV Wheeling specifics. Edward Petry 8. Company is our national rep . . . and your Petry man has all the answers! SYNDICATION & SERVICES CHANNEL SEVEN WHEELING, WEST VIRGINIA YOU SHOULD HEAR Gordon L. Capps, President of Inland Radio, Inc., Ontario, Oregon, sa\s: It V believe that CRC is the most usable and useful Radio Station library we have found. The Commercial Jingles and Sponsor ID's as well as the rest of the library makes selling advertisers, particularly the new advertisers, much easier. CRC is making us money every day. After all. what more could sou ask from a library service?" Hear "MONEY MAKER" Call Dallas Collect 214 748-8004 COMMERCIAL RECORDING CORP. Commercial testing service is launched Advertisers and agencies have yet another research tool at their disposal for testing and evaluating tv commercials: a technique called Video-Scope, available from Marketscope Research Company, New York. Devised after two seasons of study and experimentation, VideoScope employs a system designed to "measure recall, attitude, and behavior patterns effectively" with onthe-air tests, according to Marketscope president Robert E. Spinner. How Video-Scope works: The technique centers on "before i and after" viewing attitude measi ures. Essentially, this is a matter of conducting two independent telephone interviews, before and after viewing, among random samples of 200-300 viewers, developed from 1,500 calls to determine households in which a family member has watched the target program at least once in the last four weeks. By comparing data derived from the "before" and "after" interviews, attitude change and the degree of commercial recall can be determined. The total sample is comprised of equal-sized sub-samples in three different cities. (The attitude and behavior measurement areas are still the subject of close attention at Video-Scope with an eye toward further refinement.) The system, says Marketscope's Spinner, will "in the long run provide more specific answers to advertisers on how to insure continued brand loyalty and convert new users.*' Tv residuals sought by Screen Extras Guild The Assn. of Motion Picture and TV Producers has less than three months to grapple with a long list ol demands presented by the Screen Extras Guild April 5. The present SEG collective bargaining agreement, in effect since July 1, I960, will expire midnight June 30. Salient changes sought by the Guild arc: I . National recognition of SEG as the exclusive bargaining agent for all work within its jurisdiet i (exclusive of New York where ijj tras are represented by Screen /tors Guild). 2. Television residual payme s for extra players. 3. Extension of the Hollywol extra zone from 300 miles in i ad . to 900 miles. 4. Wage rate increases. For | stance, from $25.47 per day : general extra to $30; from S23. per day for stand-ins to $30.' 5. Improved health and wclfcfc to include dependents. 6. Improved vacation and hci day pay. The Guild proposes t! "all registered extra players ei. ployed on a daily basis shall recei the same allowances for holid! pay and vacation pay as paid other daily employees in the moti« picture industry." Revue names Rosenber; Revue Productions has narrn Frank P. Rossenberg executive pr ducer of Kraft Suspense Theatre f< the mystery show's upcoming sej son on NBC-TV, Thursday nighb Rosenberg's previous associate with tv was as executive produc' with Revue's Arrest and Trial, sec during the 1963-64 season on ABC TV. He also had been producer U Schlitz Playhouse. Wolper, UA-TV pact new specials series A second Specials of the 71 series of six one-hour televisi documentaries for the 1964-( son. will be produced b\ W I Productions in association wi United Artists TV. The new specials follow on heels of an initial six programs have been sold in 120 markets date. Four of the forthcoming sh deal with World War II, commencing with Prelude to War (Ycrsaille Treaty. Austria, and the invasion 0 Poland), through The Battle of Brit ain and Japan: A \<h Pawn Ovt Asia (events leading to the bomb ing of Hiroshima) to the conclusk) of the war with The Trial at Nurtlfl berg. 56 SPONS0