Sponsor (Apr-June 1964)

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The highest rating ever for a feature film on New York television! (In fact, among a/[ programs this year, network or local, only the Beatles and Academy Awards scored higher.) Undeniably, movies on Channel 2 are bigger than ever. Channel 2's April II showing of From Here to Eternity on Schaefer Award Theatre (11:20 pm to 1:30 am) scored a record-shattering 45.6 average rating, with an 85% share of audience. In other words, long after usual prime-time viewing hours, more than 4 million New York television viewers kept their eyes on Channel 2 to watch this Columbia blockbuster from Screen Gems. Where do we go from here? Young Philadelphians, Man in the Gray Flannel Suit, Auntie Ma me, Pajama Game are just a few coming attractions which guarantee that audiences throughout the New York area will continue to be where they have always been, tuned to CBS Owned ^ \A/CRS-T]/