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FLORIDA'S
rd MARKET
tuned in
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FLORIDA'S CHANNEL
REPRESENTED BY THE KATZ AGENCY, INC.
^ORLANDO • DAYTONA • CAPE KENNEDY
Robert Neunreiter, media estimator at Gardner Advertising, shows William Spencer, executive vice president, the photograph he entered in the agency's first annual art exhibit. Art directors, other staff members and their families exhibited 108 paintings, photographs and sculpture. Neunreiter's color photograph of a speeding car won a special merit award from the judge, Fred Conway, artist and instructor.
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College seniors visit advertisers, agencies
Last week 110 college seniors from all over the United States took a behind-the-scenes visit to major advertisers, agencies and media.
As part of the 14th annual Inside Advertising/Marketing Week, the program is designed to create an accurate picture of advertising and marketing as it is today, and to correct some of the distortions the industry has suffered on the college campus, according to R. Steele Sherratt, chairman of the event.
The program is sponsored by the Advertising Club of New York and the Advertising Women of New York Foundation.
The program includes presentations by Benton & Bowles, McCannErickson. Univac division of Spcrry Rand, McGraw-Hill. United Airlines and Colgate-Palmolive, among others.
Coleman-Parr creates executive plans board
Coleman-Parr, Inc.. a western advertising agency billing in excess of $6 million, has created an executive plans board to direct agencj policy.
Chief task of the new board will be to coordinate over-all agency
activities and direct all sales plan' ning on a national basis, accordin to Charles H. Parr, Sr.. president "My commitment to clients acros the nation have required my ab sence from the agency frequently, say Parr. "Formation of this plan ning board will enable the group tj direct policy and make major de cisions on a continuing basis." h says.
Hoyt uses Fair stamps for promotion idea
Letters in specially designed en velopes commemorating the openin of the World's Fair were sent t prospective clients last week b Charles W. Hoyt Co. The enveloped bearing the new stamp, were can celed on the first day of issue an mailed from the model post offic at the Fair.
Inside was a message telling hov the Hoyt agency put "planned Rd vertising to work" for one of tli Fair's exhibitors. Burnham & Motj rill, makers of B&M Brick Ove Bake Beans and other products.
The agency supervised the dc sign and construction of a walk-i bean pot exhibit. The bean pot ir corporates the spirit of the V England flavored radio campaigl prepared by Hoyt.
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April 27, 1964 / SPONSC