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th» »»rong. thirit quenching qujlitipf of Hjmmi Beer
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survey of video audience
to light scheduling or less exposure. It's also obvious that a family, citing its favorite in September, ma) deliberatclv give its ballot to another product in the lanuary vote, thereby eliminating (In non-mention) what otherwise could have been a strong contender toi first place.
\n> rostei of the top 20 commercials implies, but
Of course does not specify, other important factors. One. these commercials were named from the main dozens ol
advertisements (not onl) on t\ but also on othei media) to which the average family was exposed during one week. Also, it is a spot check of popularity, not necessaril) ol buying-response or advertising dollars spent. Finally, the market-place is a highly fluid one. with main new commercial formats as well as sponsors joining it from week to week It is lot these, as well as other, reasons thai \KH likes to check the picture ever) three 01 lour months ■
ARB's TOP 20
COMMERCIALS
Rank
Product
Voting °o
Rank
Product
Voting °o
1.
Oreo Cookies
5.2
7.
Gravy Train
3.1
2.
Kellogg's
Corn Flakes
(2.0)
5.1
Schlitz Beer
3.1
Cereal
(1.2)
9.
Volkswagen
2.0
Fruit Loops
(0.7)
Jax Beer
2.0
Rice Crispies
(0.6)
Contac
2.0
Sugar Smacks
(0.2)
Frosted Flakes
(0.2)
12.
Weia'emann's Campbell's
Beer
1.8 1.8
3.
Hamm's Beer
(0.2)
4.7
Soups
(1.0)
4.
Purina
4.1
Frozen Soups
(0.6)
Dog Chow
(2.7)
Beans
(0.2)
Cat Chow
(0.8)
14.
Narragansett
Beer
1.6
Chow
(0.3)
Coca-Cola
1.6
Purina
(0.3)
16.
Clorox
15
5.
Chevrolet
4.0
Cheerios
1.5
6.
Ivory Soap
3.7
18.
Salem
14
Soap
(2.1)
Jolly Green Giant
1.4
Snow
(1.4)
Flakes
(0.2)
Cracker Jack
1
1.4
A*y 4, 1964
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