Sponsor (Apr-June 1964)

THE CHANGING SCENE Borden sales, earnings in record 1st quarter First-quarter sales and earnings of Borden Co. hit record levels, according to stockholders report. Based on actual figures for the first two months and estimates for March, sales were up about 8 percent over 1 963 to some $290 million. First quarter earnings were estimated at about $8 million, a gain of some 19 percent. As earlier announced, Borden's consolidated net income for 1963 was around $35 million, an increase of 8.5 percent over the approximate $32 million earned in 1962, and a new high for eighth consecutive year. Borden has been introducing a number of new products and supporting them with tv. In 1963, the company bought participation in eight NBC-TV daytime shows in behalf of 23 products in three divisions. These shows were: Say When, YOU SHOULD HEAR Cordon C. (Bud) Pent/ of KWBK Radio, Beatrice, Nebraska says, "We're not new at buying library service; we've had a number of them, plus some of the 'bandits' who ionic thru' selling 'recorded commercials.' So. when I sax. ( R( is the finest I've ever seen or used. I feel that means a lot." Hear "MONEY MAKER" Call Dallas Collect 214 748-8004 COMMERCIAL RECORDING CORP. FUN AND GIFTS FORM FOND FAREWELL ■I S 'ir^asSiSPH % \m ^ ) § *J ffl^JrV t^^W \ v — ^ i i I aj»^u m* ^v ■ Westinghouse pres. Don McGannon (I) flew to Pittsburgh to join in the farewell celebration for retiring George Tons (second from I), national sales coordinator of KDKA-TV. On hand also was station general manager Jerome R. (Tad) Reeves (r) and, of course, Mrs. Tons. Merv Griffin's Word For Word, Truth or Consequences, Another World, You Don't Say, Match Game, Make Room for Daddy, and Loretta Young. (Your First Impression will be dropped this week, and Another World, beginning May 4, will be added.) This month, following successful test marketing, several new Borden products are being introduced nationally or in selected new markets. Cremora, Borden's new powdered non-dairy coffee lightener, is being introduced nationally. Teamed in double-product introductions with Cremora are Borden's new Danish margarine, to be available in northeastern states, and Borden's omelet mixes, being introduced in western and southern states. It has also been disclosed that this month Borden Foods Co. begins test-marketing of two new canned drinks, each in three flavors, and in the fall will introduce 13 new convenience food products in 24 varieties, also in test markets. Storer Profits Down, News Strike Effect Storer Broadcasting, one of the chosen lew station operators to cash in on last year's newspaper strikes in both New York and Cleveland, is feeling a little deflation in its 1964 first quarter report. 1 he loss of that e\ua newspaper money, plus a Sill .000 increase in interest pense on bank loans, left St« first-quarter profits at $1.594,£ which is $32,400 less than earn in the same 1963 period. Per share earnings increased percent, however, hitting 79 c< this first quarter vs. 67 cents year. This is attributable to ret tion in the average number of c mon and Class "B" common sh outstanding to 2.007.918. broi about last April when the oj pany purchased 439,700 share: Class "B" common stock f chairman George B. Storer. Total gross revenues for the quarter of this year were a ret SIO.23S.100. an increase ol percent over the similar 1963 riod. Paley Reports 20% Profit Rise for CBS First quarter sales and profi up 10 and 20 percent, respecth over 1963 figures — were reporte the annual CBS stockholders rr ing b\ Chairman William Palej income of S12 million was n on SI 56 million quarter!) s.ile^ President Frank Stanton u stated the progress ol seven divisions as "each doing well. cited the l\ network on its lent niversaiA as the "world's I* advertising medium" (which !• nearest nighttime competitor b)* 56 SP0 *