Sponsor (Apr-June 1964)

Record Details:

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For his 400thGroup W produces a series for television and radio narrated by Dr. Frank Baxter This is Shakespeare's) car Hisquadricentenary. To celebrate the e\cni. Group W created a special series of 56 television and 26 radio programs. The Fair Adventure: Readings in Shakespeare will be narrated b\ l)r Frank Baxter. Professor Emeritus of the University of Southern Cali fornia. Dr. Baxter has been widel) acclaimed for his Inch and entertaining interpretations of Shakespeare's life, times and plays. Noi* in a fresh new series, he makes Shakespeare come alive again for millions. The Fair Adventure is a good example of an important new source of programming. The Group, with the creative, financial and management resources greater than the mdividual station, and with the local impact no network can match, represents a \ital third force in the development of programs for radio and television. GROUP w ▼ ▼ WfSTINGHOUSt BROADCASTING COMPANY WW-WBZTV BOSTON-WINS NEW YORK-WJZ TV BAlTlMORf. -KOIkAHOM TV PITTSBURGH HYW-KYW TV CUWIAN0-WOWO FORT WArNt-WWO C»C*60-I0»« SAN HUNCS Uy 11, 1964