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The Latins named him:
Hippocampus Hudsonicus
Lophabranchii Syngathidae
. . . the ancient Romans were long winded ... we call our seahorse "SUNNY."
He's the symbol of Quality Broadcasting in Tampa-St. Petersburg.
Ex SUNNY venarus SALES
WSUN
TELEVISION • RADIO
TAMPA ST. PETERSBURG Don't trip on your toga, call:
Nat. Rep.: Venard, Torbel & MrConnell S.E. Rep.: Bomar Lowrance & Associates
Are you paying your media buyer enough?
The ad in the New York Times was attractively boxed and appcare on the advertising page under this heading: "Media buyers to $9000.
It said: "Top ten agency seeks three buyers with potential to be come assistant media directors. All-media background preferred, bi strong broadcast experience is acceptable. Responsibility includ ft mcdi planning for major package goods companies, as well as supervision c both broadcast and print media execution."
The ad reads fine. I'm glad to note that so much responsibility promised. With the computer age already upon us, the emphasis is o buyers who have ability and can operate on a skilled level.
But the pay! The ad reads, ". . . to $9000," which, to my limitc intelligence, means "that's for the best."
I've never worked at an agency — so maybe I don't understand jo scales. But it says "top ten agency" and I assume it's in New York. Onl $9000 for a top-notch media buyer? I can't believe it. I recommen that this agency, and others who are asking highly intelligent and e> perienccd buyers to operate at this salary level, take a long look ; realistic wage scales for people handling critical assignments like th and come up with a better answer.
For example, $12,000. And that's anything but extravagant.
Media buyers, who decide how millions are spent, certainly shoul come close to the salary level of station representative salesmen wonder whether this agency has compared them lately?
To my simple mind, media buyers are a uniful breed. Like tt Marines, they should be expected to maintain an esprit de corp. Th vital nature of their contributions in the success of the campaign in plies that they must stay with the job. The computer age requires med buyers of super-calibre.
You won't get them at "... to $9000."
And even if you get them, you won't keep them.
Signs of thf. times:
(1) As you read this the first meeting of the newly-formed Nation Assn. of Television Program Executives will be in progress in Ne York. The two-day forum (May 11-12) has an impressive array i industry leaders discussing such programing areas as "Tv Station Pn graming: Art or Business?" "The Network's Relationship to Loc Programing." "How Does a Station Seek Out Community Needs "Government's Influence on Programing," "Present and Future Trent in Film Programing" and "Where Do You Find Talent0-*
That's an ambitious lineup. The boys are in for a busy two day I've been screaming for program clinics (both tv and radio) f<
several years. The industry has suffered by lack of such vital excham
of information.
It's good to note that this year practical forums are being held fi
tv and radio programing. We wish you well, NATPE!
(2) Sign in Louisville hotels: "A high quality FM set is availab to you free through courtesy of the Louisville Public Library. Ju apply to the desk."
Y7-K-t/
SPONS'