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The color of a food product is essential to communicating appetite appeal. Without color, the product loses its lusciousness, and the package loses much of its identification, and sales appeal too. That's one reason why Minute Maid Company turns to color TV commercials to promote their frozen orange juice. Color commercials, on the average, score 30% higher than black-and-white. This means greater viewer impact and greater sales effectiveness. Even if you can't broadcast in color now. filming in color lets you build a backlog of color material and gain experience for the future. In addition, color commercials received in black-and-white have exceptional quality and greater appeal. Want more information? Write or phone: Motion Picture Products Sales Department. EASTMAN KODAK COMPANY, Rochester, NY. 14650, or the regional sales divisions. 200 Park Avenue. New York. NY.: 130 East Randolph Drive, Chicago. III.; 6706 Santa Monica Boulevard. Hollywood. Calif. FOR COLOR . ISffiBESI . II 1 964 35