Sponsor (Apr-June 1964)

Record Details:

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Miss Phillips' Household Miracle ( lapturing the attention of the b i achievement, ind< ed Butd been enthralling housewiv< daytime television Beries bo popular that it out the audience for many nighttime pro Miss Phillips, however, is not the girl I one miracle she has now created a brand-i a vivid ami unusual drama titled ' Its premiere on the \ i:< ! Television Netwo day, May Ith means even great i added to a daytime television so becoming something of a marvel. Daytime viewing has increased 14 inl \« ars. What's mere, lasl • $217 million . ment by network advertisers repr< en1 since 1961. It's growing at a faster rate than both nighttime television and women's magazim And daytime's most eye-opening innovation are taking place at this network. For Anotht r World follows by only a few weeks the premiere on NB< ' Television of the medium's most challenging and inventive Monday-through-Friday game show, h opard Then, beginning June 29th, the < ! i morningand-afternoon NIK' lineup will be arranged in a brand-new program sequence— attuned mon tively than ever to audience tast This new schedule .'low promises to medium'smost appealing yet, both to advertisers and to daytime television's constantly growing audience of fascinated housewn In fact, the only complaints m:. from those infants who find our chai gathering more attention than the: NBC TELEVISIONS NEW DAYTIME SCHEDULE (EFFECTIVE JUNE BOTH) ■ ■ ■ ■ ■ : ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ "Opm The Match <, ■ W 11 1964 37