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SM announces the first comprehensive irogram to help TV stations, advertisers, igencies create new profits with video tape!
sow. for the first time, local tv stations, ppe producers, advertisers and agencies can eceive real assistance in creating and produc!ii,r better-selling commercials on video tape.
[ere is a complete program that includes loth professional demonstration and refernce materials from 3M, maker of Scotch" hand Video Tape. Local tv stations and (ape producers will he able to offer expanded reduction counsel and services. They can «TO\ ide pract ical materials to help advertisers ike full advantage of video tape's prouction convenience and versatility, "live" •icture quality, and the speed, certainty, exihility that only tape can provide.
l few of the new materials: A 25-minute emonstration tape shows production techiques, actual commercials, explains ta;
benefits. The "Comparator." a pocket-size quick reference guide to the relative advantages of tape, live and film production for tv commercials. "The Television Producer," a deluxe 50-page encyclopedic workbook of how-to tape production information. The program includes industry achievement recognition, many additional pieces of helpful literature.
Heady to let this program help you? Call your local tv station or tape producer. They have already received full presentation*
this program, have many of the new materials in their hands.
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magnetic Products Division
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**y 18 1964