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npaign to educate the public on advantages commercial banks can j|fei On-screen comments b) five xiiik executives express the en husiasm ol the banks which conributcd the cash foi the television atupaign
Spot tv commercials were pre jtred foi the Atlanta banks bj hiild, Buscom & Bonfigli, the foundation's advertising agencv. vhich worked with John M, Prince yudio Visual Presentations, of hiladclphia, in preparing the film borl
1 1 .blighted in the spots are talking coins" animated fea
nres ol Lincoln, Washington and "ranklin discussing the benefits of /full service" banking from their lesijzns oi\ pennies, quarters and aalf-dollais
nsurance Firm Buys Southern FM Station
Fidelity Bankers 1 ife Insurance
Richmond, Va., lias acquired
.VI \l\ . Richmond's onl\ I M
tereo station.
Studios have been moved to the icw owner's Fidelity Building at ix) I West Broad St. I ransmitting villi 73 kw, WFM\ carries news md classical, light classical and azz music from 6 a.m.1 a.m.
Schwabacher Buys <CBS Election Package
Schwabacher & Co., San Franisco investment brokers, has pur:hased full radio coverage of California's June 2 primary election reurns on KCBS Radio San I'ranasco
The buv consists of at least seven ive-minute broadcasts beginning at
25 p.m. and continuing ever) hall 'iour until the complete returns arc
Schwabacher has long been asociatcd with news coverage on CCBS, having previously sponsored
ken newscasts a week. In addition to lie election returns package. Schvva'. teller has purchased a one-minute innounccmcnt schedule for 12 (reeks I he schedule of humorous Commercials represents an innovaion in investment advertising and ias been favorably received b> the niblic since its inception. April I. he company said.
TIGHT DEADLINE
KCBS R.hIio News Director Don Mozfc) brings 20 ve.irs' worth ol OOOl judgment, calm nerves to his task ol distilling the dav's news tor S.m Ir.incisco listeners. From bomb tests at Bikini to ( hessnuui in S.m Qucntin. Mozley's list ol exclusives would till a fat yellow roll ol wire cop) p.iper Seven major awards last year testified to the excellence ol his toughminded team oi top newsmen KCBS is the brand-name news in S.m Franc People are sold on it. So are savings hanks, clothing Stores, motor oils. aUtOS and airlines.
LIVE NIGHTLINE
For an opinionated hour each weeknight, the K( HS nightline becomes s Francisco's hot line. Viewpoint listeners grind axes on such free-wheeling
topics as "What's Happening to Moralitv '" Whether thev'd rather ban the bomb or bomb the banners. Viewpoint moderator \l Douglas gives each caller three minutes to tell San Francisco why. I his high-impact programming is tWO-wa) radio It involves listeners, creates dynamic mic lion — and delivers quality response to advertisers
Foreground programming molds opinions, delivers adult response. In San Francisco, the talk of the town is the buy of the tow KCBS RADIO
A CBS Owned Station represented by CBS Radio Spot Sales
<*y 18, 1964