Sponsor (Apr-June 1964)

THE CHANGING SCENE Schick Campaign Set Broadcast will gel a big slice of the "multi-million dollar ad budget"' allocated by Schick Safety Razor to introduce its new Dial Injector Razor. The new feature is a dial with consecutive settings 1 through 8 which enables the shaver one-handed ly to find the right blade exposure for any area of skin and beard. Wholesalers are getting shipments now and advertising breaks June 22. General Foods Promotes Three Key Executives E. Burke Giblin. vice president and general manager of the Jell-O division of General Foods, has been promoted to fill the newly-created position of vice president-operations group executive for this major broadcast advertising giant. Under Arthur E. Larkin, Jr., executive vice president operations, he will share the responsibility for General Foods' domestic operating divisions, its Canadian subsidiary, and certain staff functions that work closely with these operations. The Jell-O. Post, Kool-Aid, Institutional Foods Service and Distribution-Sales Services Divisions, and General Foods, ltd. will report through Giblin. Martin L. Gregory, vice president and general manager of the Post Division, will succeed Giblin as head of the Jell-O Division, with M. C. Baker, assistant general manager of the Post Division, succeeding Gregory. Giblin joined General Foods in 1946 at its Atlantic Gelatin plant. He was named general manager of the Jell-O Division in 1959, and elected a vice president of the corporation in I960 Gregory started with the company in 1939 at its Post Cereals plant in Battle Creek. He became general manager of that division in l(>62. Later he was elected a General Foods vice president. Baker was associated with the company's Maxwell House Division from 1954 until 1961, when he became marketing manager of the Post Division Harry Schachte Schachte Moves Up at J. Walter Thompson In his new post as executive vice president in charge of the New York office of J. Walter Thompson, advertising veteran Harry Schachte will play a more important part in the administration of the agency's $300 million plus billings. Well-steeped in broadcasting matters, Schachte rose in the heavily tv-oriented Lever Bros, organization from advertising vice president to executive vice president, director, and member of the executive committee. Thompson, which places over 50 percent of its total billings in radio and tv, is the number two agency among broadcast spenders. Schachte joined Thompson in September 1963 as executive chairman of review boards, reporting to Dan Seymour, chairman of the executive committee. New Hayes Theme for Tv The musical background for NBC's new animated "eagle" logo, which will be used on the network's 1964 political convention and election coverage this year, has been packaged, on assignment, by Sonny Hayes Productions. The theme is stirring and martial — even though it only lasts for six seconds. The extensive number of tv plays due to be given the NBC spot, however, is expected 'to make it the most repeated theme on tv this year, according to a Hayes spokesman. » Rep Appointments The switch of KIMN Denvet; from Blair Radio to Metro Radio Sales brings the latter's total list tc eight. The Denver station, owned by KIMN Broadcasting. John C Hunter, president, is only the second non-Metropolitan Broadcasting property to be repped by the firm The other is WDRC Hartford owned by Buckley-Jaeger Broadcasting. Selection of Metro Radic Sales followed screening of at leas "a score of major national reps.' . . . George P. Hollingbery wil take over representation of KGE San Diego . . . Roger Coleman Inc will sell for WPEN (FM) Phila delphia, both singly and as a linV in a 30-station fine music networl it handles . . . Venard, Torbet & McConnell has been appointed b] WTOD Toledo ... Vic Piano As sociates is the new national repre sentative for WRLP Brattleboro Vt., Greenfield, Mass.. Keenc N.H. Kcttel-Cartcr continues h handle New England sales . . Mid west Time Sales added two station for regional sales. KXLR Littli Rock and KFDI Wichita . . . Boma Lowrance & Assoc, is the nev southeastern representative for WS UN radio and tv in St. Petersburg iiimiiillimiiiniiiiinmiiiimiimiiiiiiiiiiiiiiiiiiiDi iiiiiiiiiiiiMiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiii:i:ii:;iittmiiiiiiiiiiiiiiiiiniiiir THE WORLD'S FAIR NOTWITHSTANDING it I ■j This historic group is discussing an exhibition in Dearborn, Mich., which ranks with the be at Flushing Meadow, at least from a nostalgic point of view. Greenfield Village and the Henr Ford Museum opened a special exhibit honoring National Radio Month called "Talking Box t Telstar." At the opening (l-r): Charles Snell, v. p., Detroit Bank & Trust Co , whose bank sponsore the first commercial program on WWJ in 1922; Donald Shelley, exec. dir. of the Museum an Vill.ige, Brace Beemer, radio's Lone Ranger, Al Hodge, The Green Hornet, and William B. Quartoi WMT-TV Cedar Rapids, chairman of the tv board of the NAB i:iiiii;iiiiiiiiii ii .-..;. 1 1 1 1 ■ i ' 56 SPONSC