Sponsor (Apr-June 1964)

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The next thing you see will be a pampered commercial. The simple truth is. we pamper your TV commercial. We see to it that it's in good company. Ever) Group W station holds to a high standard of continuity acceptance, set and supervised by a central Continuity Acceptance Office. All the commercials that run on Group W stations meet or exceed I V Code Standards. Another thing: the rate structure is the same for c\er>one. And if your commercial is scheduled to run at. say. 10:29:30. that's when it runs. You might think there's nothing particular!) unique about high standards of continuity acceptance, or about firm rates, or about commercials running on time Bui they are unique when the) represent a larger polk Group W stations— to provide outstanding and consistent service to advertisers. In a way. you have everything runninL for >ou when you use a Group W station... all the ah . operating philosophy in vour interest. Win do we go to all this trouble.' We believe it's the right ua\ to run a business. It's what helps make I ip W station .1 good station to do business with. GROUP w WESTINGHOUSE BROADCASTING COMPANY WB7-WBZ TV BOSTON -WINS NEW YORK-WJZ TV BALTIMORE. KDKA-KOKA TV PtTTSE'JRGH.KYW.KYW TV CIEVEIANO. W0W0 FORT WAYNEWHO CHKA60 • KPTX SAN FRANCISCO