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THE NATIONAL WEEKLY OF TV A RADIO ADVERTISING
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PRICE 40c
jcking the summer tv selling trend 27
otton Council uses tv in textile battle 30
Decialists on commercials boost cost to advertisers . . 34
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Mann ffeed
WTf V Operations Manager Providence • New Bedford
Says Mann Reed:
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Why WTEV bought
Volume 9 (Parts 1,2,3&4)
of Seven Arts'11 Films of the 50' s
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"Until now, WTEV has been running movies on weekends only from Friday through Sunday. Accordingly, our purchases have been restricted to the best small packages available When we recently decided to expand our evening feature film schedule across-the-board, we began to evaluate all available feature packages in terms ol Quantity and Qua
The 215 Universal Post-50's m Seven Arts' new Volume 9 (Parts 1.2.3. and 4) proved to be an overall outstanding value in terms ol potential rating power and sponsor appeal tor the Providence Market. In lact. we might add. our comprehensive research of each title, star value and box office performance showed Volume 9 to be the best balanced large feature package ever released for telev
Thanks to these Seven Arts' 'films ot the 50s ■■■ e the
PROGRAMMING STRE' I FOR A BRIGHT COMMERCIAL FUTURE
in the feature business "
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