Sponsor (Apr-June 1964)

Page scan 000707 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1964)
Leaf #:
000707
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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all new for '64! WMALTVS STRAW HAT PLAN When you buy WMAL-TVs Straw Hat Plan in "64, you not only get WMAL-TV's BIG audience all summer long, but important additional audience exposure at NO ADDITIONAL COST. This year's Straw Hat Plan (June 1 to August 31) is the most generous we've ever offered, gives clients a sizable bonus for every dollar spent. IF YOU SPEND PER WEEK YOU GET IN ADDITION ID'S 20s and/or 60s Day or Night Day or Night S 300-599 4 2 3 1 600-899 7 3 5 2 900-1199 10 4 6 3 1200-1499 13 5 7 4 1500 & Over 16 6 8 5 The number of bonus spots allowed an advertiser will be determined by the weekly dollar volume of any single product scheduled on the air between June 1 and August 31. All bonus spots are fixed with the exception of those in preemptible areas. Contact your WMAL-TV Salesman or Harrington, Righter & Parsons, Inc. wmal-tv S Evening Star Broadcasting Company, w VSHINGTON, D ( Affiliated with WMAL and WMAL-FM. Washington. D. C ; WSVATV and WSVA. Harrisonburg. Va. Represented by: HARRINGTON, RIGHTER a /' i cso\s / ■M DC TOO 15, 1964