We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
,
1
'*
What makes a great salesman?
On a hot July afternoon in 1831, a 22-year-old Virginia farmer gave the
first public demonstration of a mechanical reaper thai harvested grain
four times as t'a-t .is a man with a cradle and BCythe. This young farmerinventor was Cyrus Hall Met 'ormick . . . his crude reaper was the beginning of a billion-dollar agricultural implement industry. Yet. McCormick'a talent Fox sales, advertising and marketing proved even greater than Ins inventive genius.
In the earh \h ( 'ormick be
came the first major manufacturer to introduce consumer credit; a farmer could buy 8 $125 Met 'ormick reaper tor (35 down at harvest time.
the balance due December l. He
became the first American manufacturer to guarantee absolute satisfaction <>r return of purchase price.
M. ('ormick was one of the !ir>t
advertisers to use testimonials. And
he was one of the tirst direct-mail advertisers.
(§^2.
Cyrus McCormick was »n innovator who benefited mankind. The Scorer stations are innovaton, too, with ■ long list of "firsts" to their credit. Public-interest broadcasts, vital editorials, and proglBrnming keyed to local interests not only make them highly respected members of their communities hut turn more listeners and viewers into foyers. In 1 '• Storer's
man i KGBS, SJQ important in an important mar
I
STORER
BRaiDCHSTISCCa\IP.1S
0
LOS AM6ELES
PHILADELPHIA
CLEVELAND
NEW YORK
TOLEDO
DETROIT
MIAMI
MILWAUKEE
CLEVELAND
ATLANTA
TOLEDO
OETtOIT