Sponsor (1964)

SPONSOR WEEK HERE COME THOSE COONSKIN CAPS AGAIN! NBC Going All-Out on Daniel Boone Promo New York — In what has been described as tv's biggest promotion campaign since the days of Davy Crockett, NBC-TV will go all-out in its merchandising treatment of its new series, Daniel Boone, three months before the show premieres on September 24. Sponsors have also begun to join the Daniel Boone fold. Signed to date are Hoffman-LaRoche, Inc., Scott Paper, Union Carbide and Pharmacraft. In discussing the promotion campaign, Norman Lunenfeld, manager of merchandising, NBC Enterprises, declared, "A wide selection of merchandise tied in with NBCTV's new adventure series will be on the shelves of retail stores and supermarkets three months before the show starts." Buyers for retail chains and supermarkets will get a preview of both the merchandise and the program on July 16 in New York. This is the first time that a merchandising campaign based on a television program has been inaugurated before the program went on the air, Lunenfeld said. "Enthusiasm for the Boone image and its impact in the promotional field is already at fever pitch," he added, "and every indication is that its suc cess will quickly assume record proportions." Licenses have already been signed for Daniel Boone teeshirts, pajamas, toy forts and soldiers, toy replicas of such frontier vehicles as wagons and canoes, Indian teepees, dolls, frontier jackets and trousers, a Daniel Boone hat, a cap-fired replica of a Kentucky long rifle, bubble gum with frontier trading cards and an unlikely piece of frontier equipment in the form of a Daniel Boone lunch kit complete with thermos bottle. Also, franchises have been negotiated for a fan club called the Daniel Boone Trailblazers Club. Membership cards have already been printed and are being offered to youngsters via a series of comicbooks. Hitchcock Closed-Circuits Press Conference On NBC-TV Suspense Hour Set for Fall I The macabre knocker says he'll continue to rap the plugs; "the sponsors know a knock's as good as a boost" New York — Buffoon and bon vivant Alfred Hitchcock held a fivecity press conference via closed circuit to herald this fall's Alfred Hitchcock Hour on NBC-TV (Mondays, 10-11 p.m., EST). Seated on a mock throne in NBC's Rockefeller Center studios, Hitchcock graciously permitted members of the press in four other cities to fire away at him — and proved that his reputation for wit and waggery is not undeserved. Interviewers, located in home Cigaret Sales Drop Since Warning Washington — With the Surgeon General's report and subsequent publicity, the sale of cigarets has dropped sharply — 800 million packs since the report was issued in mid-January, according to the Department of Agriculture. Logically, the big drop was immediately after smoking was deemed a health hazard — from 15 to 20 percent. Later, the decline slowed up and cigaret sales arc running about 6V5 percent under the previous year. The Agriculture Department said that between July and December, 1963, cigaret consumption was 6.5 billion above the level of a year earlier, but the sharp decline wiped out the early lead. The department also pointed out that tobacco companies were attempting to meet objections indicated in the Surgeon General's report, and some have introduced or are test-marketing new brands oi filter-tip cigarets, most featuring charcoal filters. 16 studios of WRC-TV Washington, WRCV-TV Philadelphia, WNBQ Chicago and KWY-TV Cleveland, could see Hitchcock on monitors but he could not see them. When his hour-long grilling was over, the lamed director and tv master-ofceremonies met the New York press. Asked if he would continue to disdain his tv sponsors, Hitchcock said he would "because they know a knock's as good as a boost." Among those who've already signed for his celebrated treatment are Liggett & Myers through J. Walter Thompson; Union Carbide through William F.stv; Polaroid. Dovle Dane Bernbach; Scott Paper, JWT; Hoffmann-LaRoche. Inc.. through McCann-Erickson; Pontiac, via MacManus. John & Adams: Plymouth, N. W. Avers; Speidel. McCannMarschalk: Max Factor. Carsonl Roberts; Standard Brands. JWT: Chanel. Inc., through Norman Craig &. Kummel. Liggett & Myers is in program on weekly basis, the rest have scattered minutes except for Staiulari Brands and Chanel, which are ir once Or twice only. Thus progran is. iii trade terms, "in good shape.' \s in the past, the Hitchcool hour will be a lull-hour anthologj i 'I suspense stories. SPONSOf