Sponsor (1964)

THE CHANGING SCENE No Supreme Court Review On Industry Ascap Appeal The Supreme Court, in its final flurry of output for the year, decided not to review the television broadcasters' appeal to force ASCAP to license feature and syndicated tv film music at the source. Some 350 tv stations, represented by the All-Industry Licensing Committee, fought for the new licensing approach through the New York Federal District Court and the U.S. Circuit Court of Appeals. Broadcasters held that producers of the films should pay the license fees and that ASCAP, under its consent decree, should be required to limit performance fees to locally originated music on local tv stations. This situation would parallel ASCAP treatment of motion picture producers and movie theaters. The Circuit Court of Appeals decision, in an opinion by Judge Henry J. Friendly, upheld original ruling of District Court Judge Sylvester J. Ryan, who claimed that the ASCAP decree does not require it to grant the new licensing approach asked by tv broadcasters. Judge Friendly said the court recognized the validity in some of the broadcaster claims, but had to heed ASCAPs argument that the end result would be "seriously detrimental to independent music writers" and would adversely affect ASCAP's competitive standing among licensing groups. 20th Century Reports Its Package Sales Booming 2()th Century-Fox Tv reports business booming on its Century II and III feature film packages, with sales to stations for sponsored movie showcases. Triangle is listed among the buyers for the first group, on behalf oi its stations in Philadelphia, Fresno, Binghamton, Altoona and Lebanon. Deal includes colorcasting rights. Other stations buying the package of 46 films originally televised on NBC-TV as Saturday Night at the Movies and Monday Night at the Movies: KLYD-TV Bakersfield. Calif.; VVCIA Champaign. III.; WMBD-TV Peoria, 111.; WHPTV Harrisburg, Pa.; WSBA-TV York, Pa.; KVTV Sioux City, Iowa; K.OB-TV Albuquerque, N.M. These bring total markets to 71. In one of the larger one-market deals, KHJ-TV Los Angeles bought the Century HI package of 30 films for approximately a halfmillion dollars. All but four of the films are in color and all will be shown on Sunday Theatre Nine or the nightly Million Dollar Movie. The purchase brings to close to $7.5 million the amount spent by the RKO General station in the past few years on motion picture transactions. Y&R Buy Paces Canadian ABC Films Sales Spurt The greatest spring sales season in ABC Films' history has been racked up in Canada. In addition to deals with the CBC and several individual stations, company sold the fall-debuting Wendy and Me to Young & Rubicam for American Home Products' sponsorship in five major markets. The CTV Network bought Wide World of Sports. Twelve other properties were heavily involved in the sales campaign, with the top sellers being The Fugitive, Ben Casey, Combat and several new properties, including Wendy, Mickey and The Addams Family. Horton Smith Memorial -1964 Norman Named for New Howard Office in Atlanta Patrick W. Norman will head up sales operations in Atlanta, Ga., for Bernard Howard and Co. Inc., rep firm which £ opens an office \ in that city July 6. Atlanta and t h e Southeast have become one of the important advertising placement Patrick Norman '""^IS in the country, according to Howard. For the past five and one half years the Howard stations have been sold in the south by Bernard I. Ochs Co. (Sec Sponsor, June 22, page 54). But the growth of the market's importance necessitated a full-time office in Atlanta. Howard added. In fact, plans are to add a second man in the near future. With the addition of this branch. Bernard Howard now owns and operates five fully staffed offices with possibility of a sixth before the end of the year. Arnold Drops Stop-Shop Arnold & Co.. Boston, has announced its resignation from the Stop & Shop. Inc.. account effective June 30. The agency had serviced the account since 1955. giiiiliiiliiliillllllliiiiiliiiiiiiiniiiiiiiiiiiiiiiiiiiiiiililliliiiiiliiliiilliliiiiiiinilliliiiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiuii'1 ll iiHiiiiiiiiiiiiiiiiiiiiiiniiiii iiiiiiiiiiiiiiui n j WJBK-TV STAGES LINKS TOURNEY WJBK-TV Detroit says one of its most successful promotions was first annual Horton Smith Memorial Golf Tournament. Here winner Bob Fife (I) accepts trophy from station vice president and general manager Larry Carino as Storer executives stand by: (l-r) vice president, tv, Bill Michaels, president George B. Storer, Jr., executive vice president Stanton P. Kettler. 50 SPONSOR