Sponsor (1964)

dication of the Mittouri Pavilion .it the World % Fjir brought to town I r liwrinii A ineider, director of Mittouri't Commerce .ind Induttrijl Oevelpment Divition. Governor John Delton, Mitt Mittouri. Judy Engelhjrdt Peoti-Colj hotted the trio, here being thown the S conttruction lite by vice pretident Robert V Cok (r). n . . . Duquesne Lighl Co., I'ittsrgh. to Ejrwin Wasey, Kuthraiift K\;in Imel Foods, Inc . ki liladelphia, to Firastonc-Rosea. und inip.nn markets i amboree in!•:. int sweet potato Hakes m Philah: Iphia and IS other eastern and idix uthcrn markets, is formulating .ins tor introduction of an addi>nal dehydrated, instant product. Delson Mem-mints. Delson linn mts and Hacks Cough Drops to udncr . . . Fry-('adbur\ Ltd., ontreal. to Doyle Dane Bernbach anudu) Ltd.. effective January 1. Breithaupt, Milsom & lienMi 1 td., loronto. has been the encv since 1^57. ii ... Iberto-Culver Uses Spot 'Merchandising Brawl' I abeling television as "that oneed peddler.'" Leonard II Lavin, esident ol Mberto-Culver, nevereless credits the medium for uch of his company's growth ovei e past nine years. The firm spent ore than $30 million in t\ last ar. Speaking at a luncheon meeting the New York Soeiet> ot S nty Analysts. Lavin declared thai s company has just faced the ost severe competition it has e\er perienced in its past history — id. despite the competition, \ ( is again achieved record highs in lea and earnings ribing the "tremendous" [-months battle tor the hair dressu-shampoo-hair coloring-deodort market, he said. "The big boys d put the slug on us — all ol em For the last six months it : ly 6, 1964 has been little old \llvit«>-( ul\er against the world.*1 When what he called the "mammoth merchandising brawl" started, \lberto-( uker had two ehoiees. "We could run or we could fight . . . we could have cut our advertising to a nice, unaggressive level, crown slightly, and seen our profits go at least 50 percent higher . . . OD paper, a retreat would have been an advance " Relying heavil) on both network and spot t\. the company fought, and 'when the blood stopped flowing and the dust settled and c\cr\bodj stood panting around like a bunch ot samurai m a Japanese movie," I avin said \c discovered that it hail not onk kept its markets hut had also increased sales Lavin revealed that s.iies reached $47,736,178 in the six-month fiscal period ended Ma\ 31. an increase ol 17.3 percent over sales in the first half o\ 1963 Net earnings were $1,945,072, a boost ol 2 1 3 percent over the first six months ot 1963 Another Borden Beverage Gets Spot Tv Promotion I he .in this summer with new llnrden | *i I R .mi milk drii I ollow i on the Ik els of the national introduction ot its | ned Milk Shakes \u network tele vision, Borden will debut .mother read] tO-dlink canned item M Koola i nlike tlie shakes, this a non refrigerated product m from skim milk .uid flavorii Successful test marketing m Memphis and Birmingham preceded the market In mar ket !\ in) duction across the counti accomplished with spot television and newspaper In addition. B den has scheduled commercials on children's shows on .ill three networks. Neary New Head of FAB Bernard I Neary, deni and general manager ol WdUs Bcrnjrd E Nejry M i a m i. elected president ol the I I. -rid. i \ • Bl .rs .ii group's 29th annual convention M : I B I ) dson a i\ I rampa \ cted w :ili.im J Ryan, WNOG Nap] e s. treasurer . \rnold I Schoen, Jr . SVDBO1\ ( >r vice president tor t\ . J v.' I Miller. \\( ( ) \ president for radio, and Kenneth 1 Snial!. \\ Rl 1 Gainesvilh exe< WJTV 3J