Sponsor (1964)

Page scan 00077 from Sponsor

Record Details:

Title:
Sponsor
Date:
1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1964)
Leaf #:
00077
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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■■■I What makes a great salesman? "You press the button, we do the rest*' was more than a successful advertising slogan. It was the credo of George Eastman, the man who made America a nation of shutterbugs— and Kodak a household word. From the time he made his first photographic vacation trip i loaded down with seventy pounds of equipment until the day he retired from the presidency of the Eastman Kodak Company, Eastman was fascinated with photography. He created a small, light, easy-to use camera and named it "Kodak" because be liked the letter "K." With an BSBOI iate, he (levied the process of making negatives with celluloid instead of heavy, awkward glass. But. in addition to inventing and improving photographic equipment and proi-eases, Eastman also was a born salesman As a hoolboy, he sold B homemade p I chum for ten cents and duly entered the profit in his tirst ledg< (S?\ Eastman attributed much of his success to | belief in e\ research and intensive advertising. Today, the Storer stations reseat tin nei-ds of their communities . . . then concentrate on answering these needs with inter >m munity-mii I bet turns m<>re UstSI into buy its. In < -eat salesmen are W.JW • ! W.JW-TV. two important stations in an important market. • LOS AM6ELES WIUDEif«IA CLEVELilO IE« TORI TOLEDO DfTSSTT Istorer] 1 tHOWCMSIWG t (M0MA 1 J MIAMI L .< ClEVtlilD ATLiiTA TOLEDO tXTWlT